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charity poses the market design question of how to price these memberships to capture the maximum value from donors' altruism …, framing the charity's membership price as a discount increases response rates and decreases conditional contributions from … fundraising strategies on the specifics of past donation dimensions.The second chapter examines an auction used to solve the …
Persistent link: https://www.econbiz.de/10009450803
Full-text of this article is not available in this e-prints serivce. This article was originally published following peer-review in the International Journal of Nonprofit and Voluntary Sector Marketing, published by and copyright John Wiley & Sons Ltd.
Persistent link: https://www.econbiz.de/10009455012
to nonprofit organizations. Depending on the nonprofit’s fundraising response, government spending may result in the … expenditures on the environment actually crowd in private giving, partly due to the increased fundraising response by charities …
Persistent link: https://www.econbiz.de/10009429298
intergenerationellen Gleichbehandlungspostulat des Utilitarismus Genüge getan. In der Altruismus-Modellierung ergibt sich das methodische … Problem der mehrfachen Berücksichtigung des selben Effektes. Altruismus ist um so stärker ausgeprägt, je geringer die … Altruismus oder Egoismus verwenden läßt. Abschließend werden unsere Überlegungen auf den Klimaschutzfall angewendet …
Persistent link: https://www.econbiz.de/10009475365
Research appears to demonstrate that economic variables are only marginally predictive of levels of social satisfaction …. It was hypothesised that a greater association might be found between satisfaction and equality of income distribution … rather than between satisfaction and size of income. The interrelationship between wealth (GDPpc), equality of income and …
Persistent link: https://www.econbiz.de/10009475682
This dissertation deals with the problem of video advertising avoidance by TV and Internet viewers. It focuses on the counterintuitive but systematic detrimental impact that brands (logos, trademarks pack shots) as well as emotional evoking scenes (joyous and surprising) may have on commercials...
Persistent link: https://www.econbiz.de/10009476824
Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650
This paper explores the potential of using subjective well-being (SWB) data to valueenvironmental attributes. A theoretical framework compares this method, also known as the lifesatisfaction approach, with the standard hedonic pricing approach, identifying their similarities and differences. As...
Persistent link: https://www.econbiz.de/10009465958
I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome House target their local affluent community. The mission...
Persistent link: https://www.econbiz.de/10009455914
In Australia today Not-for-profit organisations, like most other entities, are trying to respond effectively to challenges associated with the recruitment and retention of competent, experienced and committed staff. Unlike government and commercial entities, however, the poor resourcing of...
Persistent link: https://www.econbiz.de/10009480723