Narrow search
Showing 1 - 10 of 104
Cover Image
Performance-Studie deutscher Familienunternehmen
Leiber, Marietta Kersten - 2008
Die Arbeit untersucht die Performance von Familienunternehmen im Rahmen einer empirischen Studie anhand von 892 Datens … Familienunternehmen durch den Einsatz vielf?ltiger Familienvariablen hinsichtlich der Aspekte Eigentum, Kontrolle und Management … Eignerfamilien und externen Anteilseignern gelten als urs?chlich f?r Performanceunterschiede zwischen Familienunternehmen und …
Persistent link: https://www.econbiz.de/10009482315
Cover Image
Identitätsbasiertes strategisches Markencontrolling
Staudacher, Jörg - 2008
Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...
Persistent link: https://www.econbiz.de/10009468262
Cover Image
Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
Cover Image
Brand Personalities and Consumer-brand Relationships as elements of successful brand management
G?se, Katharina S. - 2011
The focus of this dissertation lies on the brand personality (BP) and the brand relationship concept. They represent two particularly important measures of brand equity. And more importantly, both concepts still lack a comprehensive understanding. Hence, this dissertation provides deeper insight...
Persistent link: https://www.econbiz.de/10009481017
Cover Image
An overview of the role of information technology in strategic management: Part 2
Galbreath, Jeremy - 2006
Strategic management of the firm includes the strategic management of information technology in the context of business relationships. Firms do not exist in isolation. Multiple constituents make up a relationship network that constitutes the vital resources needed to fulfil the mission of a...
Persistent link: https://www.econbiz.de/10009434953
Cover Image
Accounting for performance variation: How important are intangible resources?
Galbreath, Jeremy; Galvin, Peter - 2006
The primary mission of strategic management research is to explain variations in the performance of firms. As researchers have sought to explain differentials in firm performance, they have looked to the factors that underlie competitive advantage. For many years, industry structure factors were...
Persistent link: https://www.econbiz.de/10009434954
Cover Image
Drivers of changing supply chain capability expectations in the online retail sector: the role of sales transactions.
Alexander, Paul - 2010
Online retailers have created new demands and opportunities for their supply chain providers. This paper reports on a five year UK-based study of this market space, whose logistics needs are in part provided by third party e-fulfilment organisations (3PEFs), businesses offering traditional and...
Persistent link: https://www.econbiz.de/10009435026
Cover Image
Innovation and learning for sustainable competitive advantage : preliminary findings
Matthews, Judy H.; Becker, Karen L. - 2009
Achieving and sustaining competitive advantage is a major challenge for firms in today’s dynamic global marketplace. The notion of sustained competitive advantage has been investigated through a number of paradigms, from the resource based view of the firm to dynamic capabilities. This paper...
Persistent link: https://www.econbiz.de/10009437861
Cover Image
Building for competitive advantage in early stage start-ups : the role of entrepreneurial capabilities
Steffens, Paul R.; Burgers, Henri - 2009
Recent theoretical work has suggested “entrepreneurial capabilities” themselves may provide the resource foundations to deliver competitive advantage for entrepreneurial firms. This paper empirically examines how start-ups use such entrepreneurial capabilities to build competitive advantage....
Persistent link: https://www.econbiz.de/10009438326
Cover Image
Providing a better work environment for competitive advantage – conceptual considerations linking commitment and firm-specific human resources
Royer, Susanne; Bradley, Lisa M. - 2010
Managing for uncertain futures is a major concern in the area of strategic management with environmental stability fading and increasing global impacts on local decisions. One critical resource that has attained special interest lies in talented and qualified employees. It is a challenge to...
Persistent link: https://www.econbiz.de/10009438384