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Fueling innovation through information technology in SMEs
Dibrell, Clay; Davis, Peter S.; Craig, Justin B. - 2008
) increases on the strategic emphasis placed on innovation, both product and process, positively impact the prominence managers … place on IT; (2) the impact of innovation (both product and process) on performance (both profitability and growth) is …
Persistent link: https://www.econbiz.de/10009441668
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Search engine optimisation or paid placement systems : user preference
Neethling, Riaan - 2007
The objective of this study was to investigate and report on user preference of Search Engine Optimisation (SEO), versus Pay Per Click (PPC) results. This will assist online advertisers to identify their optimal Search Engine Marketing (SEM) strategy for their specific target marketResearch...
Persistent link: https://www.econbiz.de/10009447171
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Search engine strategies : a model to improve website visibility for SMME websites
Chambers, Rickard - 2005
The Internet has become the fastest growing technology the world has ever seen. It also has the ability to permanently change the face of business, including e-business. The Internet has become an important tool required to gain potential competitiveness in the global information environment....
Persistent link: https://www.econbiz.de/10009447172
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The factors affecting the usage of private retail sales portals by Malaysian urban consumers
Lim, Allen Chong Guan - 2011
The purpose of this research is to explore the challenges and advantages affecting the usage of private retail sales portals by Malaysian urban consumers. Most of the previous studies have focused on the usage of private retail sales portals in non-Malaysian urban consumers? perspectives. This...
Persistent link: https://www.econbiz.de/10009485722
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Does industry matter? Examining the role of industry structure and organizational learning in innovation and brand performance
Weerawardena, Jay; O'Cass, Aron; Julian, Craig C - 2006
innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. …
Persistent link: https://www.econbiz.de/10009475226
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Customer Relationship Management in Organisationen: Ein Modell der Strukturierung
Pattloch, Annette - 2003
Die Dissertation thematisiert die Wirkung von Informationstechnologie in Organisationen unter besonderer Berücksichtigung der motivationalen Aspekte der Organisationsmitglieder. Der theoretische Bezugsrahmen ist die Theorie der Strukturierung von Giddens und ihre Anwendung in der...
Persistent link: https://www.econbiz.de/10009475629
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Betriebliche Kommunikationsprozesse bei Dienstleistern : Herausforderungen für Organisation und IT durch Kundenorientierung (Anhang)
Kordowich, Philipp - 2010
betriebliche Kommunikationsprozesse entstehen und aufgezeigt, wie die Informationstechnik die Leistungserbringung unterstützen kann. …
Persistent link: https://www.econbiz.de/10009451195
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Information Technology: Instrument and Object of Risk/Return Management
Fridgen, Gilbert Stefan - 2010
The ongoing financial and economic crisis (FEC) that started in 2007 already caused and still causes unprecedented damage for the economy worldwide. Its reasons and consequences illustrate the complex and dynamic environment in which companies act nowadays: Increasingly harmonized markets and...
Persistent link: https://www.econbiz.de/10009482296
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Technological change
Köllinger, Philipp - 2006
innovation, either to reduce production costs for a given output, to create a new product or service, or to deliver products to …
Persistent link: https://www.econbiz.de/10009467190
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A Holistic Conceptual Framework
Padayachee, Kovilyn - 2011
Location technology can be applied in many situations of daily life and isimpacting many areas of business. The ability of business to deliver meaningfulservices to mobile users is greatly increased by knowing the location andcontext of the user, and the technology is reaching the point where...
Persistent link: https://www.econbiz.de/10009447722