The food habits and dietary patterns of American consumers are changing and they are increasingly demanding food products that possess certain attributes relating to how the food was produced or processed. The objectives of the study are to analyze household purchase of fresh tomatoes and to...

The study uses the 2005 Nielsen Homescan panel data to estimate price premiums and discounts associated with product attributes, market factors, and consumer characteristics, focusing on the organic attribute for 5 major fresh fruits and 5 major fresh vegetables in the United States. The results...

Trivial or irrelevant attributes are defined as attributes that do not create a meaningful difference in a brand’s performance. The objective of this paper is to determine if and how trivial attributes affect consumers in their choice of variety/brands of food products including frozen green...

From the early 1990’s, both the marketing and accounting disciplines have reported insightful and similar developments. In seeking to define and measure the marketing concept, research on ‘market orientation’ has highlighted the need for organization-wide information and action on...

Consumer behaviour models generally assume that product preferences find their basis in product attributes as perceived by consumer. These attribute perceptions, in turn, may be generated through manipulation of the physical product features or through marketing communication. By means of...

The purpose of the research is to determine the level of disconnect between retail associates and consumers through a comparison of perceptions, attitudes, and opinions of evaluative criteria within the apparel retail purchase environment. Specifically, the research examines the influence of...

Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a mainstream practice as practitioners respond to rising consumer expectations of corporate social responsibility (CSRI. The increasing popularity of cause-related marketing...

To date, the Australian macadamia industry has not been able to obtain reliable sensory measurements (hedonic and diagnostic) that could be linked to processing and other quality criteria. This study measured consumer preferences for Australian macadamia nuts using consumer preference testing...

Public water utilities have increasingly turned to increasing block rate price structures to reduce water consumption and signal the high environmental costs of water supply. Hsu evaluates the impact of a new and substantially higher price block added to the existing block rate price structure...

To analyze U.S. consumers' brand choices for cheese purchases, we derive a set of discrete-choice models from dynamic utility maximization. ACNielsen Homescan Survey data on U.S. households is used to estimate a dynamic probit model for each of the top brands for cheddar, shredded, and sliced...