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Rowley, Jennifer - 2000

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.

Persistent link: https://www.econbiz.de/10009455178

THE ROLE OF (ACTION) MOVIES, VIDEO CLIPS AND CELEBRITIES IN TOURISM MARKETING, OR PRESENTING JAMES BOND, GEORGE EZRA AND PRINCE CHARLES AS AMBASSADORS OF TOURISM

KULCSÁR, Erika; ANTAL, Andrea; BENŐ, Hanna; … - 2017

There are multiple opinions regarding the right use of marketing communications. It is debatable whether there is a need to spend money on marketing communications or it is more profitable to invest in the other elements of the marketing mix. It is true that word of mouth has become very...

Persistent link: https://www.econbiz.de/10015336417

Gender differences and store characteristics : a study of Australian supermarket consumers

Mortimer, Gary; Clarke, Peter - 2010

It is argued, there is a paucity of research with regard to male and female consumer behaviour in the context of supermarket shopping in Australia. The purpose of this paper is to identify the differences between male and female shoppers rating the importance of store characteristics within an...

Persistent link: https://www.econbiz.de/10009438056

Alternative naming strategies : family versus individual brand names

Roberts, C.J.; McDonald, G.M. - 1989

Increased competition in the consumer goods marketplace has resulted in too many brands chasing too few consumers. In …

Persistent link: https://www.econbiz.de/10009483867

How (and where) the mighty have fallen: branded litter

Roper, Stuart; Parker, Cathy - 2006

with post-consumption activity. From this study, the brands most likely to be found as litter in a number of categories … good or bad for Walker's? This paper discusses the wider social impacts of 'brands as litter' and identifies some …

Persistent link: https://www.econbiz.de/10009455026

Online branding strategies of UK fashion retailers

Rowley, Jennifer - 2009

branding, and the way in which the online channel is being used to support brands. The focus of this research is the top multi …

Persistent link: https://www.econbiz.de/10009455102

Reconceptualising the strategic role of loyalty schemes

Rowley, Jennifer - 2007

Persistent link: https://www.econbiz.de/10009455105

Building brand webs: customer relationship management through the Tesco clubcard loyalty scheme

Rowley, Jennifer - 2005

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright Emerald Group Publishing Ltd.

Persistent link: https://www.econbiz.de/10009455161

Online branding

Rowley, Jennifer - 2004

The role of brands and branding in the new economy that is characterised by digitisation and globalisation are … channels, the trend towards organisational value propositions, brands as search keys, the opportunity to link and develop brand …

Persistent link: https://www.econbiz.de/10009455162

The Work of the New Economy: Consumers, Brands, and Value Creation

Foster, Robert J.

and corporate brands define a locus of value creation into the terms of Marx?s theory of value? And how might this …

Persistent link: https://www.econbiz.de/10009483018