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Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455178
It is argued, there is a paucity of research with regard to male and female consumer behaviour in the context of supermarket shopping in Australia. The purpose of this paper is to identify the differences between male and female shoppers rating the importance of store characteristics within an...
Persistent link: https://www.econbiz.de/10009438056
Increased competition in the consumer goods marketplace has resulted in too many brands chasing too few consumers. In …
Persistent link: https://www.econbiz.de/10009483867
were registered with the Pharmacy and Poisons Board. Of SP and AQ brands at district level, 40% and 44% were officially …Citation: Amin, A. A. & Snow, R. W. (2005). 'Brands, costs and registration status of antimalarial drugs in the Kenyan …
Persistent link: https://www.econbiz.de/10009441398
all national brands in terms of consumers’ utility. Second, the high-quality private labeldoes not reach its target yet in …
Persistent link: https://www.econbiz.de/10009445020
Translating content from one media platform to another, a process here dubbed content streaming, is the leitmotif of contemporary globalized media. Yet widely divergent interpretations of the phenomenon have emerged. Academic political economy interprets content streaming as powerfully inimical...
Persistent link: https://www.econbiz.de/10009448248
stakeholder analysis and management can be used to build more effective event brands. Stakeholder theory is also proposed as an …
Persistent link: https://www.econbiz.de/10009448277
with post-consumption activity. From this study, the brands most likely to be found as litter in a number of categories … good or bad for Walker's? This paper discusses the wider social impacts of 'brands as litter' and identifies some …
Persistent link: https://www.econbiz.de/10009455026
branding, and the way in which the online channel is being used to support brands. The focus of this research is the top multi …
Persistent link: https://www.econbiz.de/10009455102
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455105