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Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455178
where the market is not stable, there is a propensity towards sole brands and attitudinal measures may be better predictors …
Persistent link: https://www.econbiz.de/10009437698
Purpose – This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to assess the strategic benefits to be gained from targeting...
Persistent link: https://www.econbiz.de/10009448836
The extent to which service quality is linked to satisfaction, value and behavioural outcomes continues to be debated in the literature. This research investigated two models involving the linkages between service quality, satisfaction, perceived value, repurchase intention and willingness to...
Persistent link: https://www.econbiz.de/10009484485
Purpose ? The goals of the paper are to propose, measure, and empirically test the expectations model of economic nationalism. The model posits that economic nationalism is re?ected in people?s expectations of their government, domestic ?rms, and the general public, in terms of restricting the...
Persistent link: https://www.econbiz.de/10009484545
Purpose – Responding to calls for a greater understanding of consumer socialization in young people, this paper aims to investigate daughters' perceptions of shopping with their mothers. It seeks to provide insights into the significance of the retail shopping experience for young women....
Persistent link: https://www.econbiz.de/10009483913
were registered with the Pharmacy and Poisons Board. Of SP and AQ brands at district level, 40% and 44% were officially …Citation: Amin, A. A. & Snow, R. W. (2005). 'Brands, costs and registration status of antimalarial drugs in the Kenyan …
Persistent link: https://www.econbiz.de/10009441398
all national brands in terms of consumers’ utility. Second, the high-quality private labeldoes not reach its target yet in …
Persistent link: https://www.econbiz.de/10009445020
Translating content from one media platform to another, a process here dubbed content streaming, is the leitmotif of contemporary globalized media. Yet widely divergent interpretations of the phenomenon have emerged. Academic political economy interprets content streaming as powerfully inimical...
Persistent link: https://www.econbiz.de/10009448248
stakeholder analysis and management can be used to build more effective event brands. Stakeholder theory is also proposed as an …
Persistent link: https://www.econbiz.de/10009448277