advertising solely with persuasion, rather advertising must be seen as a representational system, with pedagogical as well as … of visual representation. Urges moving beyond an advertising = persuasion model to encompass representation and culture …

were registered with the Pharmacy and Poisons Board. Of SP and AQ brands at district level, 40% and 44% were officially …Citation: Amin, A. A. & Snow, R. W. (2005). 'Brands, costs and registration status of antimalarial drugs in the Kenyan …

all national brands in terms of consumers’ utility. Second, the high-quality private labeldoes not reach its target yet in …

stakeholder analysis and management can be used to build more effective event brands. Stakeholder theory is also proposed as an …

with post-consumption activity. From this study, the brands most likely to be found as litter in a number of categories … good or bad for Walker's? This paper discusses the wider social impacts of 'brands as litter' and identifies some …

fashion and clothing retailers, plus three supermarket chains with a strong presence in clothes retailing. An analysis of the … branding, and the way in which the online channel is being used to support brands. The focus of this research is the top multi …-channel UK fashion retailers. Design/methodology/approach – Content analyses were performed on the web sites of a number of top …