Research in services has long recognized the need for managers to focus internally on employees as well as externally on customers. This internal focus is the domain of internal marketing. Despite over 2 decades of discussion of internal marketing, most operationalizations of marketing are...

University of Minnesota Ph.D. dissertation. August 2009. Major: Work and Human Resource Education. Advisor: Gary N. McLean. 1 computer file (PDF); xi, 154 pages, appendices A-D.

This paper presents a new conceptual framework and practical solution for Customer Relationship Management(CRM) and E-Loyalty programs for cutting edge M-Commerce. CRM has come to the world of technology to help companies maximise technology usage. CRM means disciplined business strategy to...

Abstract This study examines the relationship between perceived brand fit, perceived risk, perceived value and intention to purchase in the context of co-branded hotels and restaurants. Today’s market contains many products and services that can look very similar, and companies use co-branding...

Doctor of Philosophy

Electronic retail firms experience high customer turnover, frequent customer switching and complaint behavior which can be attributed to their focus on immediate brand sales with minimal focus on customers’ individual personalities and value perception. The study examined the moderating effect...

Two outcome-based defence contracts are studied in the attempt to better understand the provision of services in maintenance, repair and overhaul (MRO) environment that iscontracted on the outcome of the equipment, rather than the provision of equipment. Thenature of the contract changes the...

The aim of this study is to analyze the effect of entrepreneurial innovativeness orientation, product innovation, and value co-creation on marketing performance. Handicraft firms in Indonesia used as a sample. Sampling was done using purposive sampling technique. Data were collected using a...

The aim of this study is to analyze the effect of entrepreneurial innovativeness orientation, product innovation, and value co-creation on marketing performance. Handicraft firms in Indonesia used as a sample. Sampling was done using purposive sampling technique. Data were collected using a...

Involuntary migration and resettlement is examined as a development strategy and analyzed in an intensive study of the New Halfa Scheme in eastern Sudan. New Halfa was created between 1962 and 1969 to foster economic development through large-scale irrigated agriculture and to compensate,...