consumers exposed to a firm's sponsorship of a sporting event associated with a non-profit organization. A survey instrument was … developed by a panel of experts, pre-tested, revised, and completed by (442 event spectators. Results suggested consumers …

Word-of-mouth advertising involves activities to encourage consumers to talk about a product or company to friends and …

around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving …

We describe a meta-analysis of advertising conversion research findings that includes examining the influence of … question framing on key output measures of advertising effectiveness. The article summarizes findings for 32 tourism-advertising …

This paper examines emotions in advertising, its effects and functioning. Using an interview-based experiment on 256 … participants, we found that emotions perceived during an advertising exposure could play an important role in eliciting responses … towards the ad and the brand. However, this process is true provided that consumers associate the perceived emotion to the …

, profesional recognation, social value, work occupation, consideration of market employee, personality and pride to career choice … training, profesional recognation, social value, work occupation, consideration of market employee, personality and pride to … respect, work occupation, consideration of market employ and personality have the significantly influence on career choice of …

Researchers are divided with regard to how consumers' experience multiplicity in their self-concepts. One group argues … that consumers need a unifying meta-narrative (e.g. Ahuvia 2005), other theorists believe fragmentation is normal (e … context-specific (e.g. Aaker 1999) and is not conducive to understanding how multiple selves are experienced by consumers and …