//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Approche sémiotique de la gest...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Marketing
14,383
Produktgestaltung
5,519
Absatz
4,780
Product design
4,566
Theorie
3,658
Theory
3,650
Marketingmanagement
3,491
Marketing management
3,380
Deutschland
2,714
Germany
2,132
Konsumentenverhalten
1,933
Consumer behaviour
1,931
USA
1,808
United States
1,644
Sales
1,428
Innovation
1,391
Marktforschung
1,295
Produktentwicklung
1,061
New product development
984
Beziehungsmarketing
911
Relationship marketing
905
Innovationsmanagement
830
Strategisches Management
828
Marketingtheorie
804
Innovation management
790
Marketing theory
779
Markenführung
760
Brand management
759
Market research
745
Werbung
693
Management
650
Vereinigte Staaten
617
Absatzplanung
594
Welt
579
World
579
Absatztechnik
563
Online-Marketing
541
Einzelhandel
510
Internet marketing
496
Strategic management
483
more ...
less ...
Online availability
All
Undetermined
3,947
Free
1,718
Type of publication
All
Book / Working Paper
13,517
Article
11,180
Journal
364
Type of publication (narrower categories)
All
Article in journal
6,233
Aufsatz in Zeitschrift
6,233
Aufsatz im Buch
2,382
Book section
2,382
Hochschulschrift
1,975
Graue Literatur
1,883
Non-commercial literature
1,883
Collection of articles of several authors
1,425
Sammelwerk
1,425
Thesis
1,189
Lehrbuch
1,088
Arbeitspapier
959
Working Paper
959
Textbook
902
Aufsatzsammlung
887
Bibliografie enthalten
609
Bibliography included
609
Konferenzschrift
599
Case study
457
Fallstudie
457
Conference proceedings
354
Ratgeber
269
Guidebook
246
Handbook
188
Handbuch
188
Glossar enthalten
143
Glossary included
143
Amtsdruckschrift
105
Government document
105
Wörterbuch
104
Statistik
93
Fallstudiensammlung
91
Festschrift
89
Reprint
85
Einführung
83
Bibliografie
75
Collection of articles written by one author
64
Nachschlagewerk
64
Reference book
64
Sammlung
64
more ...
less ...
Language
All
English
14,246
German
7,390
Undetermined
3,012
French
134
Russian
114
Polish
79
Swedish
40
Italian
37
Spanish
29
Dutch
27
Hungarian
25
Ukrainian
25
Danish
18
Finnish
18
Romanian
17
Croatian
11
Portuguese
8
Slovak
6
Turkish
6
Czech
5
Norwegian
5
Chinese
4
Bulgarian
3
Serbian
3
Arabic
2
Japanese
2
Slovenian
2
Afrikaans
1
Lithuanian
1
Multiple languages
1
more ...
less ...
Author
All
Kotler, Philip
161
Meffert, Heribert
159
Bruhn, Manfred
117
Pepels, Werner
81
Homburg, Christian
52
Wiedmann, Klaus-Peter
51
Franses, Philip Hans
42
Sheth, Jagdish N.
42
Belz, Christian
41
Bauer, Hans H.
40
Kirchgeorg, Manfred
39
Backhaus, Klaus
37
Fritz, Wolfgang
37
Dichtl, Erwin
36
Herrmann, Andreas
35
Raffée, Hans
35
Tomczak, Torsten
35
Armstrong, Gary
33
Kreutzer, Ralf T.
33
Koppelmann, Udo
31
Reinecke, Sven
31
Huber, Frank
30
Kleinaltenkamp, Michael
30
Zerres, Michael P.
29
Diller, Hermann
27
Kuß, Alfred
27
Leeflang, Peter
27
Kerin, Roger A.
26
Koschnick, Wolfgang J.
26
Simon, Hermann
26
Tietz, Bruno
25
Unger, Fritz
25
Ahlert, Dieter
24
Grönroos, Christian
24
Albers, Sönke
23
Keller, Kevin Lane
23
Meyer, Paul W.
23
Piercy, Nigel
22
Tadajewski, Mark
21
Burmann, Christoph
20
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
137
American Marketing Association
84
National Bureau of Economic Research
50
Edward Elgar Publishing
22
IGI Global
21
OECD
20
Books on Demand GmbH <Norderstedt>
17
Fördergesellschaft Marketing an der Universität Augsburg
17
Haufe-Lexware GmbH & Co. KG
17
Verlag Dr. Kovač
16
W. Kohlhammer GmbH
15
American Management Association
14
De Gruyter Oldenbourg
14
USA / Bureau of the Census
14
Deutschland <Bundesrepublik> / Statistisches Bundesamt
13
Springer International Publishing
13
Uni-Taschenbücher GmbH
13
Duncker & Humblot
12
Fachhochschule Reutlingen / European School of Business
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Springer-Verlag GmbH
12
Verlag Franz Vahlen
12
Academy of Marketing Science
10
Deutschland / Statistisches Bundesamt
10
Springer Gabler <Firma>
10
National Industrial Conference Board
9
NetLibrary, Inc
9
Absatzwirtschaftliche Gesellschaft
8
Chartered Institute of Marketing
8
Conference Board in Canada
8
European Society for Opinion and Marketing Research
8
Harvard Graduate School of Business Administration
8
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
8
UVK Verlagsgesellschaft mbH
8
Food and Agriculture Organization of the United Nations
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Peter Lang GmbH
7
Technische Universität Braunschweig
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Axel-Springer-Verlag / Marketing Anzeigen
6
more ...
less ...
Published in...
All
SpringerLink / Bücher
420
Journal of business research : JBR
189
Journal of marketing
183
International journal of product development : IJPD
162
International journal of production research
159
Europäische Hochschulschriften / 5
132
Springer eBook Collection
124
Industrial marketing management : the international journal for industrial and high-tech firms
119
European journal of marketing : EJM
114
Management science : journal of the Institute for Operations Research and the Management Sciences
100
Springer eBook Collection / Business and Economics
91
Business horizons
90
International journal of production economics
85
Journal of marketing management : MM
80
Gabler Edition Wissenschaft
77
Lehrbuch
75
Journal of marketing education : JME
74
Journal of the Academy of Marketing Science
71
Journal of marketing research : JMR
68
The journal of product innovation management : an international publication of the Product Development & Management Association
67
Jahrbuch der Absatz- und Verbrauchsforschung
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Working paper / National Bureau of Economic Research, Inc.
62
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Marketing theory
57
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
55
European journal of operational research : EJOR
51
IEEE transactions on engineering management : EM
50
NBER working paper series
50
Marketing : ZFP ; journal of research and management
49
Marketing intelligence & planning
49
Journal of business economics : JBE
48
Research
47
Journal of business-to-business marketing
46
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
45
California management review
44
Journal of macromarketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
NBER Working Paper
42
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
USB Cologne (EcoSocSci)
4,641
EconStor
48
RePEc
6
Showing
1
-
10
of
25,061
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
2
Marketing. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
3
Aktuelle Absatzwirtschaft
Disch, Wolfgang K. A.
(
contributor
)
-
1964
Persistent link: https://www.econbiz.de/10000508791
Saved in:
4
Die Marketing-Methoden
Tietz, Bruno
-
1975
-
2., unveränd. Aufl.
Persistent link: https://www.econbiz.de/10000104910
Saved in:
5
Die Grundlagen des Marketing
Tietz, Bruno
-
1975
Persistent link: https://www.econbiz.de/10000104911
Saved in:
6
Die Grundlagen des Marketing
Tietz, Bruno
-
1975
Persistent link: https://www.econbiz.de/10000104912
Saved in:
7
Das Marketing-Management
Tietz, Bruno
-
1976
Persistent link: https://www.econbiz.de/10000104913
Saved in:
8
Marketing als Unternehmensstrategie : eine programmierte Einführung
Biedermann, Edwin A.
-
1972
Persistent link: https://www.econbiz.de/10000036309
Saved in:
9
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
10
Erfolgskontrolle im Marketing
Böcker, Franz
(
ed.
);
Dichtl, Erwin
(
contributor
); …
-
1975
Persistent link: https://www.econbiz.de/10000077371
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->