Italian Abstract: L' adozione di Information and Communication Technologies (in seguito ICT) da parte delle piccole e medie imprese (in seguito PMI) italiane rappresenta un tema di grande attualità ed importanza. In particolare, la sua attualità deriva dal fatto che a partire dal 1998 si è...

The diffusion of ICT technologies, the increased customer heterogeneity, the spreading of differentiation strategies and the emerging form of convergent competition lead firms to explore different channels to interact with consumers. Such innovations drive managers to develop a multichannel...

<i> Dinamiche di sistema del consumerismo in Italia </i> (di Francesco Ricotta) - ABSTRACT: Despite the growing attention to consumer policy and consumerism, many markets are still characterized by high consumers’ vulnerability. Consequently, public authorities, consumer associations and consumer...