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~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Privater Konsum"
~type_genre:"Handbook"
~type_genre:"Reprint"
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Brand extension
Konsumentenverhalten
Marktforschung
Mode
Privater Konsum
Consumer behaviour
233
Brand management
82
Markenführung
82
Markenartikel
81
Brand
80
Brand image
45
Markenimage
45
Theorie
30
Theory
30
Marketingmanagement
27
Deutschland
26
Germany
26
Market research
26
Marketing management
24
USA
24
United States
24
Beziehungsmarketing
23
Relationship marketing
23
Verbraucherverhalten
23
Welt
20
World
20
Marketing theory
19
Marketingtheorie
19
Markenpolitik
15
Marketing
14
Erfolgsfaktor
13
Success factor
13
Markentransfer
12
Private consumption
12
International marketing
11
Internationales Marketing
11
Comparison
10
Cultural identity
10
Kulturelle Identität
10
Verbraucher
10
Vergleich
10
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All
Undetermined
8
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Article
170
Book / Working Paper
68
Type of publication (narrower categories)
All
Handbook
Reprint
Article in journal
49,971
Aufsatz in Zeitschrift
49,971
Graue Literatur
7,390
Non-commercial literature
7,390
Arbeitspapier
5,888
Working Paper
5,888
Aufsatz im Buch
5,170
Book section
5,170
Hochschulschrift
2,443
Thesis
1,742
Collection of articles of several authors
1,101
Sammelwerk
1,101
Aufsatzsammlung
657
Conference paper
525
Konferenzbeitrag
525
Bibliografie enthalten
348
Bibliography included
348
Konferenzschrift
307
Collection of articles written by one author
300
Sammlung
300
Case study
282
Fallstudie
282
Lehrbuch
234
Amtsdruckschrift
199
Government document
199
Textbook
199
Conference proceedings
157
Statistik
83
Statistics
73
Systematic review
70
Übersichtsarbeit
70
Ratgeber
56
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbuch
52
Guidebook
49
Glossar enthalten
45
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Language
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English
219
German
20
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Keller, Kevin Lane
7
Hill, Ronald Paul
5
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hippner, Hajo
4
Schmitt, Bernd
4
Tadajewski, Mark
4
Wilde, Klaus D.
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Lewis, Alan
2
Loewenstein, George F.
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
Ng, Sharon
2
O'Shaughnessy, John
2
Park, C. Whan
2
Pauwels-Delassus, Véronique
2
Pepels, Werner
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
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American Psychological Association
1
Edward Elgar Publishing
1
Görres-Gesellschaft zur Pflege der Wissenschaft
1
Russell Sage Foundation
1
Springer Fachmedien Wiesbaden
1
Published in...
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The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Cambridge handbooks in psychology
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Premier reference source
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
APA handbooks in psychology
1
Advances in business information systems and analytics (ABISA) book series
1
Advances in marketing, customer relationship management, and e-serivices (AMCRMES) book series
1
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
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ECONIS (ZBW)
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238
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1
Peer pressure and poverty : exploring
fashion
brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Building foreign
brand
personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
6
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
7
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
8
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
9
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
10
Creating
brand
names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
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