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~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Privater Konsum"
~type_genre:"Ratgeber"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Brand extension
Konsumentenverhalten
Marktforschung
Mode
Privater Konsum
Consumer behaviour
234
Brand management
81
Markenführung
81
Markenartikel
79
Brand
75
Markenimage
44
Brand image
43
USA
31
United States
31
Marketing management
29
Marketingmanagement
29
Marketing
27
Market research
23
Deutschland
19
Marketing theory
19
Marketingtheorie
19
Welt
19
World
19
Beziehungsmarketing
18
Relationship marketing
18
Verbraucherverhalten
17
Germany
15
Zielgruppe
14
Target group
13
Electronic Commerce
12
Markentransfer
12
International marketing
11
Internationales Marketing
11
Private consumption
11
Theorie
11
Theory
11
Werbung
11
Comparison
10
Vergleich
10
Markenpolitik
9
Consumer society
8
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Type of publication
All
Article
170
Book / Working Paper
69
Journal
3
Type of publication (narrower categories)
All
Ratgeber
Reprint
Article in journal
49,971
Aufsatz in Zeitschrift
49,971
Graue Literatur
7,390
Non-commercial literature
7,390
Arbeitspapier
5,888
Working Paper
5,888
Aufsatz im Buch
5,170
Book section
5,170
Hochschulschrift
2,443
Thesis
1,742
Collection of articles of several authors
1,101
Sammelwerk
1,101
Aufsatzsammlung
657
Conference paper
525
Konferenzbeitrag
525
Bibliografie enthalten
348
Bibliography included
348
Konferenzschrift
307
Collection of articles written by one author
300
Sammlung
300
Case study
282
Fallstudie
282
Lehrbuch
234
Amtsdruckschrift
199
Government document
199
Textbook
199
Conference proceedings
157
Statistik
83
Statistics
73
Systematic review
70
Übersichtsarbeit
70
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbook
52
Handbuch
52
Guidebook
49
Glossar enthalten
45
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Language
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English
218
German
25
Author
All
Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Schmitt, Bernd
4
Tadajewski, Mark
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
Eberst, Gabriele
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
Mahrdt, Niklas
2
McCarthy, Michael S.
2
Milberg, Sandra J.
2
Monroe, Kent B.
2
O'Shaughnessy, John
2
Park, C. Whan
2
Romaniuk, Jenni
2
Sen, Sankar
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Aaker, David A.
1
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Institution
All
Bundesagentur für Außenwirtschaft
1
Bundesverband des Deutschen Lederwaren-Einzelhandels
1
Bundesverband des Deutschen Schuheinzelhandels
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Deutsch-Algerische Industrie- und Handelskammer
1
Institut des Deutschen Textileinzelhandels <Köln>
1
Institute of Leadership and Management <London>
1
Russell Sage Foundation
1
Tectum Verlag
1
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Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
... für Dummies
1
A TarcherPerigee book
1
BTE-Fachdokumentation
1
Bfai Struktur & Chancen
1
Branchenwissen up to date
1
Business ethics and strategy ; Vol. 2
1
Business success
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
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ECONIS (ZBW)
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1
Peer pressure and poverty : exploring
fashion
brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Building foreign
brand
personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
6
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
7
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
8
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
9
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
10
Creating
brand
names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
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