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~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Lehrbuch"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Brand extension
Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
409
Verbraucherverhalten
136
Theorie
108
Theory
108
Markenartikel
82
Brand
80
Markenführung
79
Brand management
78
USA
62
Marketing
61
United States
61
Marketingmanagement
51
Marketing management
50
Market research
47
Brand image
46
Markenimage
46
Deutschland
35
Germany
35
Beziehungsmarketing
25
Relationship marketing
25
Verbraucher
23
Marketing theory
22
Marketingtheorie
22
Werbepsychologie
22
Welt
21
World
21
Psychology of advertising
20
Beschaffung
19
Betriebswirtschaftslehre
19
Business economics
19
Procurement
19
Psychologie
17
Advertising
16
International marketing
16
Internationales Marketing
16
Werbung
16
Kaufverhalten
15
Werbewirkung
15
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Online availability
All
Undetermined
18
Type of publication
All
Book / Working Paper
250
Article
170
Type of publication (narrower categories)
All
Lehrbuch
Reprint
Article in journal
49,964
Aufsatz in Zeitschrift
49,964
Graue Literatur
7,379
Non-commercial literature
7,379
Arbeitspapier
5,885
Working Paper
5,885
Aufsatz im Buch
5,169
Book section
5,169
Hochschulschrift
2,439
Thesis
1,740
Collection of articles of several authors
1,096
Sammelwerk
1,096
Aufsatzsammlung
652
Conference paper
525
Konferenzbeitrag
525
Bibliografie enthalten
345
Bibliography included
345
Konferenzschrift
303
Collection of articles written by one author
300
Sammlung
300
Case study
282
Fallstudie
282
Amtsdruckschrift
199
Government document
199
Textbook
199
Conference proceedings
155
Statistik
79
Statistics
70
Systematic review
70
Übersichtsarbeit
70
Ratgeber
56
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbook
52
Handbuch
52
Guidebook
49
Glossar enthalten
45
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Language
All
English
321
German
98
French
1
Spanish
1
Author
All
Solomon, Michael R.
17
Askegaard, Søren
8
Bamossy, Gary J.
8
Kroeber-Riel, Werner
8
Schiffman, Leon G.
8
Schneider, Willy
8
Hawkins, Del I.
7
Keller, Kevin Lane
7
Trommsdorff, Volker
7
Foscht, Thomas
6
Kanuk, Leslie Lazar
6
Mooij, Marieke K. de
6
Swoboda, Bernhard
6
Bänsch, Axel
5
Felser, Georg
5
Gröppel-Klein, Andrea
5
Mothersbaugh, David L.
5
Pepels, Werner
5
Warde, Alan
5
Weinberg, Peter
5
Aaker, Jennifer
4
Akbar, Payam
4
Arnould, Eric J.
4
Belk, Russell W.
4
Best, Roger J.
4
East, Robert
4
Elliott, Richard
4
Foxall, Gordon R.
4
Frank, Robert H.
4
Hill, Ronald Paul
4
Hoffmann, Stefan
4
Hogg, Margaret K.
4
Hubert, Anita Mirja
4
Kenning, Peter
4
Kuß, Alfred
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Preilowski, Bruno
4
Tadajewski, Mark
4
Thompson, Craig J.
4
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Institution
All
Books on Demand GmbH <Norderstedt>
3
Erich-Schmidt-Verlag <Berlin>
2
Russell Sage Foundation
2
Springer Fachmedien Wiesbaden
2
Springer-Verlag GmbH
2
Verlag Franz Vahlen
2
Berliner Wissenschafts-Verlag
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Springer Gabler <Firma>
1
Uni-Taschenbücher GmbH
1
Verlag Barbara Budrich
1
W. Kohlhammer GmbH
1
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Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Lehrbuch
15
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Grundwissen der Ökonomik / Betriebswirtschaftslehre
4
International marketing ; Vol. 2
4
Kohlhammer Edition Marketing
4
Marketing-mix strategies - product strategy and promotion strategy
4
SpringerLink / Bücher
4
Theoretical and empirical perspectives in critical marketing studies
4
Always learning
3
Fachbuchreihe WiWi Kompetenz kompakt
3
Kohlhammer-Edition Marketing
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Lehrbuch Gabler
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
McGraw-Hill/Irwin series in marketing
2
Medien und Management
2
Michael Porter ; Vol. 1
2
Pearson always learning
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
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Source
All
ECONIS (ZBW)
Showing
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420
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date (oldest first)
1
Consumer behavior in
fashion
Solomon, Michael R.
;
Rabolt, Nancy J.
-
2009
-
2. ed.
Persistent link: https://www.econbiz.de/10003401740
Saved in:
2
Peer pressure and poverty : exploring
fashion
brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
3
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
4
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
5
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
6
Building foreign
brand
personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
7
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
8
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
9
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
10
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
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