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~source:"econis"
~subject:"Communication"
~subject:"Marketingmanagement"
~type_genre:"Nachschlagewerk"
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The Wiley Blackwell-ICA international encyclopedias of communication
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Der Handel. Edition / Enzyklopädie des Handels
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Managerial excellence and decision making
Young, Dennard
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2014
Persistent link: https://www.econbiz.de/10011521522
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A-C
Scott, Craig R.
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Lewis, Laurie K.
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2017
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Scott, Craig R.
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Lewis, Laurie K.
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2017
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J-Q
Scott, Craig R.
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Lewis, Laurie K.
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2017
Persistent link: https://www.econbiz.de/10011639458
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R-Z
Scott, Craig R.
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Lewis, Laurie K.
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2017
Persistent link: https://www.econbiz.de/10011639459
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A - E
Heath, Robert L.
(
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Johansen, Winni
(
ed.
); …
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2018
Persistent link: https://www.econbiz.de/10011891015
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F - P
Heath, Robert L.
(
ed.
);
Johansen, Winni
(
ed.
); …
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2018
Persistent link: https://www.econbiz.de/10011891042
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R - Z
Heath, Robert L.
(
ed.
);
Johansen, Winni
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011891043
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Dictionary of marketing communications
Govoni, Norman A.
;
Govoni, Norman A. P.
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2004
Persistent link: https://www.econbiz.de/10001783821
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Lexikon Kommunikationspolitik : Werbung, Direktmarketing, integrierte Kommunikation
Brüne, Klaus
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2008
Persistent link: https://www.econbiz.de/10003750273
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