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The who, why and where of Japanese manufacturing investment in the UK
Morris, Jonathan - In: Industrial relations journal 19 (1988) 1, pp. 31-40
Persistent link: https://www.econbiz.de/10001075634
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Japanese inward investment and the "importation" of sub-contracting complexes : three case studies
Morris, Jonathan - In: Area : a 21 (1989) 3, pp. 269-277
Persistent link: https://www.econbiz.de/10001070743
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Strategic international human resource management or the "bottom line"? : the cases of electronics and garments commodity chains
Morris, Jonathan; Wilkinson, Barry; Gamble, Jos - In: The international journal of human resource management 20 (2009) 2, pp. 348-371
Persistent link: https://www.econbiz.de/10003825662
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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intru...
Morris, Jon D.; Choi, Yunmi; Ju, Ilyoung - In: Journal of current issues and research in advertising : … 37 (2016) 2, pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
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Factories or warehouses? : a Welsh perspective on Japanese transplant manufacturing
Munday, Max - In: Regional studies 29 (1995) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10001176703
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Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing; Choi, Chang-Won; Wu, Linwan; Morris, … - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
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The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa; Wen, Jing; Kim, Eunice; Morris, Jon D. - In: Journal of current issues and research in advertising 39 (2018) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10012242967
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The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung; Jun, Jong Woo; Dodoo, Naa Amponsah; … - In: Journal of marketing communications 23 (2017) 4, pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
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The effects of nostalgia cues in sexual health advertising
Morton, Cynthia R.; Williams, Sabrina; Morris, Jon D. - In: Health marketing quarterly 37 (2020) 3, pp. 207-221
Persistent link: https://www.econbiz.de/10012313093