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~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
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Konsumentenverhalten
Markenartikel
Consumer behaviour
166
Brand management
65
Markenführung
65
Brand
64
Brand image
43
Markenimage
43
USA
23
United States
23
Market research
20
Marktforschung
20
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17
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17
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15
Marketingmanagement
15
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12
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12
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Internationales Marketing
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Relationship marketing
9
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8
Theory
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Globalisierung
6
Globalization
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Großbritannien
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United Kingdom
6
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5
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5
Advertising planning
5
Marketing
5
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Reprint
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50,438
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50,438
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5,482
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5,482
Conference paper
448
Konferenzbeitrag
448
Case study
165
Fallstudie
165
Collection of articles of several authors
50
Sammelwerk
50
Systematic review
40
Übersichtsarbeit
40
Rezension
26
Interview
18
Market information
17
Marktinformation
17
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1
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1
Rangliste
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German
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Keller, Kevin Lane
7
Aaker, Jennifer
4
Ehrenberg, Andrew S. C.
4
Hill, Ronald Paul
4
Dobscha, Susan
3
Elliott, Richard
3
Erdem, Tülin
3
Fournier, Susan
3
McCarthy, Michael S.
3
Ozanne, Julie L.
3
Park, C. Whan
3
Schmitt, Bernd
3
Tadajewski, Mark
3
Valenzuela, Ana
3
Aaker, David A.
2
Batra, Rajeev
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Brown, Tom
2
De Chernatony, Leslie
2
Farr, Andy
2
Garolera, Jordi
2
Haller, Axel
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Klockhaus, Volker
2
Loewenstein, George F.
2
Milberg, Sandra J.
2
Romaniuk, Jenni
2
Sen, Sankar
2
Stolowy, Hervé
2
Swait, Joffre
2
Thompson, Craig J.
2
Wilk, Richard R.
2
Zaltman, Gerald
2
Ackerman, David
1
Adler, Daniel
1
Agarwal, James
1
Ahuvia, Aaron C.
1
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The evolution of brands : from signals of quality to storehouses of trust
24
Cross-cultural and critical perspectives on brands
18
Brand management ; Vol. 2
14
Brand management ; Vol. 3
14
Measuring and managing brands
12
Brand management ; Vol. 1
10
Brand management ; Vol. 4
10
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Corporate brand and corporate reputation
6
International marketing ; Vol. 2
5
Theoretical and empirical perspectives in critical marketing studies
5
Marketing-mix strategies - product strategy and promotion strategy
4
Global-local consumption
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Critical marketing : issues in contemporary marketing
2
Developmental challenges in marketing research
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
History of marketing thought ; Volume 3
2
Kommunikationsmanagement im Wandel : Beiträge aus 10 Jahren =mcminstitute
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The later years of the International Accounting Standards Committee
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Accounting theory ; Vol. 3
1
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Equilibrium, trade, and growth : selected papers of Lionel W. McKenzie
1
Evaluating research and the question of criteriology
1
Evolving and emerging issues in marketing strategy
1
Harvard business review on pricing
1
History of marketing thought ; Volume 2
1
Information systems and new applications in the service sector : models and methods
1
International marketing ; Vol. 3
1
International political economy ; Vol. 5
1
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ECONIS (ZBW)
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1
Peer pressure and poverty : exploring
fashion
brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Building foreign
brand
personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
6
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
7
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
8
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
9
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
10
Creating
brand
names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
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