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~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Reprint"
~type_genre:"Übersichtsarbeit"
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Konsumentenverhalten
Marktforschung
Mode
Consumer behaviour
251
Brand
74
Markenartikel
74
Brand management
70
Markenführung
70
Theorie
48
Theory
48
Brand image
46
Markenimage
46
USA
37
United States
37
Market research
25
Welt
21
World
21
Marketing theory
20
Marketingtheorie
20
Marketing management
16
Marketingmanagement
16
Deutschland
14
Germany
14
Beziehungsmarketing
13
Relationship marketing
13
Brand extension
12
International marketing
12
Internationales Marketing
12
Markentransfer
12
Private consumption
11
Privater Konsum
11
Comparison
10
Vergleich
10
Consumer society
9
Großbritannien
9
Konsumgesellschaft
9
United Kingdom
9
Consumption theory
8
Cultural identity
8
Electronic Commerce
8
Konsumtheorie
8
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Free
7
Undetermined
7
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Article
207
Book / Working Paper
49
Type of publication (narrower categories)
All
Reprint
Übersichtsarbeit
Article in journal
49,953
Aufsatz in Zeitschrift
49,953
Graue Literatur
7,379
Non-commercial literature
7,379
Arbeitspapier
5,885
Working Paper
5,885
Aufsatz im Buch
5,165
Book section
5,165
Hochschulschrift
2,437
Thesis
1,738
Collection of articles of several authors
1,096
Sammelwerk
1,096
Aufsatzsammlung
652
Conference paper
525
Konferenzbeitrag
525
Bibliografie enthalten
345
Bibliography included
345
Konferenzschrift
303
Collection of articles written by one author
300
Sammlung
300
Case study
282
Fallstudie
282
Lehrbuch
234
Amtsdruckschrift
199
Government document
199
Textbook
199
Conference proceedings
155
Statistik
79
Statistics
70
Systematic review
70
Ratgeber
56
Market information
53
Marktinformation
53
Forschungsbericht
52
Handbook
52
Handbuch
52
Guidebook
49
Glossar enthalten
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English
237
German
15
French
2
Italian
1
Swedish
1
Author
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Keller, Kevin Lane
7
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Hill, Ronald Paul
4
Tadajewski, Mark
4
Bernheim, Bert Douglas
3
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Malhotra, Naresh K.
3
Ozanne, Julie L.
3
Rangel, Antonio
3
Schmitt, Bernd
3
Sheth, Jagdish N.
3
Valenzuela, Ana
3
Allcott, Hunt
2
Anderson, Soren T.
2
Batra, Rajeev
2
Bauer, Hans H.
2
Belk, Russell W.
2
Benet-Martínez, Verónica
2
Bhattacharya, C. B.
2
Blundell, Richard W.
2
Brown, Tom
2
Chiappori, Pierre-André
2
Donni, Olivier
2
Farr, Andy
2
Foxall, Gordon R.
2
Garolera, Jordi
2
Grunert, Klaus G.
2
Holbrook, Morris B.
2
Holt, Douglas B.
2
Loewenstein, George F.
2
Lusardi, Annamaria
2
McCarthy, Michael S.
2
McCluskey, Jill J.
2
McKechnie, Sally
2
Milberg, Sandra J.
2
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Institution
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Expertenworkshop Wege zu Nachhaltigen Konsummustern <1997, Stuttgart>
1
Russell Sage Foundation
1
Sackler Institute of Economic Studies <Tēl-Āvîv>
1
William Davidson Institute <Ann Arbor, Mich.>
1
Published in...
All
The evolution of brands : from signals of quality to storehouses of trust
20
Cross-cultural and critical perspectives on brands
16
Brand management ; Vol. 3
13
Brand management ; Vol. 2
12
Measuring and managing brands
11
Brand management ; Vol. 4
8
Qualitative marketing research : approaches, techniques and analysis
8
The impact of theory on representations of the consumer and the marketing organisation
8
Brand management ; Vol. 1
6
Corporate brand and corporate reputation
5
SAGE benchmarks in culture and society
5
Working paper / National Bureau of Economic Research, Inc.
5
International marketing ; Vol. 2
4
Marketing-mix strategies - product strategy and promotion strategy
4
Theoretical and empirical perspectives in critical marketing studies
4
Family and consumer sciences research journal
3
Journal of economic literature
3
Legends in marketing
3
Macromarketing - a global focus ; Vol. 4
3
Strategic information systems ; Vol. 3
3
Annual review of economics
2
Annual review of resource economics
2
Critical marketing : issues in contemporary marketing
2
Critical perspectives on business and management
2
Developmental challenges in marketing research
2
Discussion paper series / IZA
2
Ethics, environment and social impacts
2
Exotic preferences : behavioral economics and human motivation
2
Global-local consumption
2
History of marketing thought ; Volume 3
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Michael Porter ; Vol. 1
2
Quantitative marketing techniques and analyses
2
The development of critical perspectives in marketing
2
The nature and scope of marketing research
2
Transforming e-business practices and applications : emerging technologies and concepts
2
(1991). - 306 S. - Enth. 5 Beitr.
1
American journal of agricultural economics
1
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ECONIS (ZBW)
Showing
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256
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1
Peer pressure and poverty : exploring
fashion
brands and consumption symbolism among children of the "British poor"
Elliott, Richard
;
Leonard, Clare
-
2009
Persistent link: https://www.econbiz.de/10003785641
Saved in:
2
How global brands compete
Holt, Douglas B.
;
Quelch, John A.
;
Taylor, Earl L.
-
2009
Persistent link: https://www.econbiz.de/10003785267
Saved in:
3
Brands as signals : a cross-country validation study
Erdem, Tülin
;
Swait, Joffre
;
Valenzuela, Ana
-
2009
Persistent link: https://www.econbiz.de/10003785269
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Building foreign
brand
personalities in Russia : the moderating effect of consumer ethnocentrism
Supphellen, Magne
;
Grønhaug, Kjell
-
2009
Persistent link: https://www.econbiz.de/10003785279
Saved in:
6
Consumer attitude toward
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
7
The service
brand
as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
8
How perceived
brand
globalness creates
brand
value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
9
Brand
diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
10
Creating
brand
names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
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