and analysis through brand strategy, design development through application design, and identity standards through launch …

and analysis through brand strategy, design development through application design, and identity standards through launch … success -- Managing the process -- Measuring success -- Collaboration -- Decision making -- Intellectual property -- Design … 4 overview -- Website -- Favicons -- Correspondence -- Business card -- Collateral -- Signage -- Product design …

platform design, blogs, forums, conferences, advertising campaigns, post-launch disclosures, and other information management …

: Kate Tetlow, Jupiter Design -- Interview: Sunita Yeomans, Creative Director, argos.co.uk -- Case Study: The Territory Ahead … -- Chapter 8: Writing for the digital environment -- Interview: Mark Santus, Romeo Empire Design -- Interview: Catherine Toole …