project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …

, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business … at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks …

, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …