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Werbung
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Competition
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Bruhn, Manfred
24
Kind, Hans Jarle
24
Okazaki, Shintaro
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Stafford, Marla Royne
23
Diehl, Sandra
22
Yoon, Sukki
22
Hundhausen, Carl
21
Kinnucan, Henry W.
21
Huh, Jisu
20
Pepels, Werner
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Esch, Franz-Rudolf
18
Ford, John B.
18
Mueller, Barbara
18
Pflaum, Dieter
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Nickel, Volker
17
Prasad, Ashutosh
17
Reid, Leonard N.
17
Dave, Dhaval
16
Jerath, Kinshuk
16
Jullien, Bruno
16
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
18
Axel-Springer-Verlag
11
American Marketing Association
9
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Bundesstelle für Aussenhandelsinformation
6
European Society for Opinion and Marketing Research
6
Zentralausschuss der Werbewirtschaft e. V.
5
Axel Springer Verlag, Marketing Anzeigen
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
IP Deutschland GmbH <Köln>
4
Nordic Council of Ministers
4
Zentralverband der Deutschen Werbewirtschaft
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Advertising Research Foundation
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American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
BDW, Deutscher Kommunikationsverband
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Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
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Cornell University / Department of Agricultural Economics
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Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Peter Lang GmbH
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Rationalisierungs-Kuratorium der Deutschen Wirtschaft
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Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Zentralausschuss Werbewirtschaft
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Association
2
Advertising Federation of America / Bureau of Research and Education
2
Analitičeskij Centr Vi
2
Associacija Kommunikacionnych Agenstv Rossii
2
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Journal of advertising research
240
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
78
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
68
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
63
Journal of marketing research : JMR
63
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
56
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
48
Journal of current issues and research in advertising
46
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
43
Markenartikel : das Magazin für Markenführung
41
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
The American economic review
34
Esomar congress
33
Journal of global marketing
33
Applied economics
32
Advertising theory
31
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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1
Wechselwirkungen zwischen wirtschaftlicher Konzentration und Konsumgüterwerbung
Michaelis, Jörg
-
1970
Persistent link: https://www.econbiz.de/10000038112
Saved in:
2
Die Planung antizyklischer Konsumgüterwerbung in der Rezession
Glauz, Dietmar
-
1973
Persistent link: https://www.econbiz.de/10000042227
Saved in:
3
Kritik der Konsumgüterwerbung : Gesellschaftliche Voraussetzungen, ökonomische Funktionen und ideologische Implikationen eines Kommunikationsmittels
Lindner, Rolf
-
1976
Persistent link: https://www.econbiz.de/10000087057
Saved in:
4
Markt-Mechanik
1977
Persistent link: https://www.econbiz.de/10000108280
Saved in:
5
Information und Motivation in der Konsumwerbung
Sacherl, Karl
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
18
(
1966
)
4/5
,
pp. 339-349
Persistent link: https://www.econbiz.de/10003667356
Saved in:
6
Konsumgüterwerbung in Europa im Spiegel der Werbestatistik
Schmidt, Jens Harald
- In:
Werbung im Europamarkt : Kongress der Werbung 1963 ; …
,
(pp. 127-142)
.
1964
Persistent link: https://www.econbiz.de/10003673463
Saved in:
7
Werbung
im Wandel der Konsumgütermärkte:
Werbung
für Konsumgüter
Bossel, Rudolf
- In:
Werbung im Wandel : 1945 - 1995 ; eine Sammlung von …
,
(pp. 161-173)
.
1972
Persistent link: https://www.econbiz.de/10003504123
Saved in:
8
Merchandising - eine notwendige Ergänzung der Konsumgüterwerbung im Europamarkt
Hammel, Heinz
- In:
Werbung im Europamarkt : Kongress der Werbung 1963 ; …
,
(pp. 108-117)
.
1964
Persistent link: https://www.econbiz.de/10003570246
Saved in:
9
A model toward optimizing advertising effort on durable goods purchases
Murray, J. Alex
- In:
British journal of marketing : reporting current …
5
(
1971
)
1
,
pp. 29-33
Persistent link: https://www.econbiz.de/10002555657
Saved in:
10
A model toward optimizing advertising effort on durable goods purchase
Murray, J. Alex
- In:
European journal of marketing : EJM
5
(
1971/72
)
4
,
pp. 217-221
Persistent link: https://www.econbiz.de/10002555662
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