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Systems analysis for marketing...
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Einzelhandel
16,858
Retail trade
14,767
Marketing
14,463
Marktforschung
11,659
Konsumentenverhalten
6,816
Consumer behaviour
6,811
Market research
6,574
Theorie
5,300
Theory
5,288
Deutschland
4,815
Marketingmanagement
4,046
Marketing management
3,926
Germany
3,710
USA
2,574
Beziehungsmarketing
2,435
United States
2,431
Relationship marketing
2,429
Betriebswirtschaftliche Verfahrensforschung
2,347
Vereinigte Staaten
1,787
Online-Handel
1,615
Online retailing
1,614
Electronic Commerce
1,573
E-commerce
1,439
Markenführung
1,392
Brand management
1,391
Supply chain
1,221
Lieferkette
1,220
Großbritannien
1,083
Distribution channel
1,080
Vertriebsweg
1,080
Strategisches Management
1,049
Preismanagement
1,043
Pricing strategy
1,043
Marketingtheorie
1,005
Indien
1,004
Marketing theory
977
Absatz
966
India
962
Werbung
942
Lieferantenmanagement
929
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Undetermined
7,857
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4,332
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Article
23,325
Book / Working Paper
21,576
Journal
550
Database
1
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Article in journal
13,753
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13,753
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3,964
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3,964
Graue Literatur
3,381
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3,381
Hochschulschrift
2,843
Collection of articles of several authors
1,798
Sammelwerk
1,798
Arbeitspapier
1,761
Working Paper
1,761
Thesis
1,716
Lehrbuch
1,362
Aufsatzsammlung
1,135
Textbook
1,114
Konferenzschrift
806
Bibliografie enthalten
792
Bibliography included
792
Case study
574
Fallstudie
574
Conference proceedings
430
Ratgeber
291
Guidebook
268
Handbook
233
Handbuch
233
Statistik
207
Amtsdruckschrift
197
Government document
197
Glossar enthalten
192
Glossary included
192
Statistics
163
Reprint
156
Conference paper
155
Konferenzbeitrag
155
Wörterbuch
119
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110
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109
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108
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98
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87
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English
26,456
German
11,085
Undetermined
7,173
French
258
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193
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132
Italian
78
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59
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58
Hungarian
51
Spanish
51
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40
Ukrainian
35
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26
Croatian
26
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19
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16
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14
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10
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9
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6
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6
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5
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5
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All
Kotler, Philip
161
Meffert, Heribert
148
Bruhn, Manfred
121
Pepels, Werner
96
Homburg, Christian
74
Grewal, Dhruv
69
Kapferer, Clodwig
63
Sheth, Jagdish N.
61
Malhotra, Naresh K.
60
Wiedmann, Klaus-Peter
60
Swoboda, Bernhard
59
Bauer, Hans H.
54
Herrmann, Andreas
49
Dichtl, Erwin
48
Huber, Frank
48
Rudolph, Thomas
48
Zentes, Joachim
48
Kuß, Alfred
45
Schramm-Klein, Hanna
45
Pantano, Eleonora
44
Kumar, V.
43
Ahlert, Dieter
42
Fritz, Wolfgang
41
Green, Paul E.
41
Kirchgeorg, Manfred
41
Tietz, Bruno
41
Belz, Christian
40
Diller, Hermann
40
Hruschka, Harald
39
Backhaus, Klaus
38
Tomczak, Torsten
38
Henn, Rudolf
37
Kreutzer, Ralf T.
37
Leeflang, Peter
37
Hair, Joseph F.
36
Albers, Sönke
35
Reinecke, Sven
35
Müller-Hagedorn, Lothar
34
Thurik, Adriaan R.
34
Armstrong, Gary
33
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Institution
All
Springer Fachmedien Wiesbaden
172
American Marketing Association
97
National Bureau of Economic Research
84
Institut für Demoskopie Allensbach
67
European Productivity Agency
66
European Society for Opinion and Marketing Research
47
Edward Elgar Publishing
26
Books on Demand GmbH <Norderstedt>
25
OECD
25
Gesellschaft für Konsum-, Markt- und Absatzforschung
23
Fördergesellschaft Marketing an der Universität Augsburg
20
Verlag Dr. Kovač
20
American Management Association
19
Institut für Handelsforschung <Köln>
19
Esomar
18
De Gruyter Oldenbourg
17
European Centre for the Development of Vocational Training
17
IGI Global
17
Springer-Verlag GmbH
17
Haufe-Lexware GmbH & Co. KG
16
W. Kohlhammer GmbH
16
Springer International Publishing
15
Duncker & Humblot
14
USA / Bureau of the Census
14
Uni-Taschenbücher GmbH
14
Fachhochschule Reutlingen / European School of Business
13
National Industrial Conference Board
13
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
12
Europäische Kommission / Statistisches Amt
12
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Springer Gabler <Firma>
12
Verlag Franz Vahlen
12
Deutschland / Statistisches Bundesamt
11
Forschungsstelle für den Handel Berlin
11
International Energy Agency
11
epubli GmbH
11
Academy of Marketing Science
10
Axel-Springer-Verlag / Marketing Anzeigen
10
NetLibrary, Inc
10
Commission des Comptes Commerciaux de la Nation
9
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Published in...
All
Journal of retailing and consumer services
688
SpringerLink / Bücher
534
Journal of marketing research : JMR
475
Journal of business research : JBR
431
Journal of retailing
388
Journal of marketing
344
Management science : journal of the Institute for Operations Research and the Management Sciences
257
European journal of operational research : EJOR
246
The international review of retail, distribution and consumer research
238
International journal of retail & distribution management
227
International journal of production economics
189
Jahrbuch der Absatz- und Verbrauchsforschung
174
Europäische Hochschulschriften / 5
171
Journal of the Academy of Marketing Science
166
Journal of advertising research
157
Overseas business reports : OBR
155
Springer eBook Collection
152
European journal of marketing : EJM
141
Industrial marketing management : the international journal for industrial and high-tech firms
138
Journal of marketing management : MM
128
Gabler Edition Wissenschaft
125
Springer eBook Collection / Business and Economics
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
115
Marketing : ZFP ; journal of research and management
110
International journal of market research : JMRS ; the journal of the Market Research Society
108
Journal of business economics : JBE
100
International journal of retail and distribution management
98
Operations research
98
Lehrbuch
95
Business horizons
92
Journal of macromarketing : examining the interactions among markets, marketing, and society
91
Ifo-Schnelldienst
90
Qualitative market research : an international journal
90
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
88
Harvard business review : HBR
86
Marketing intelligence & planning
84
Journal of marketing education : JME
82
NBER working paper series
82
Omega : the international journal of management science
77
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
5,542
EconStor
169
RePEc
104
USB Cologne (business full texts)
45
OLC EcoSci
34
ArchiDok
14
BASE
12
Other ZBW resources
1
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Showing
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date (oldest first)
1
Analitical marketing
Simon, Leonard S.
;
Freimer, Marshall
-
1970
Persistent link: https://www.econbiz.de/10000675043
Saved in:
2
Marketing Canada
Litvak, Isaiah A.
(
contributor
); …
-
1964
Persistent link: https://www.econbiz.de/10001944263
Saved in:
3
Strategic marketing
Kollat, David T.
;
Blackwell, Roger D.
;
Robeson, James F.
-
1972
Persistent link: https://www.econbiz.de/10000042169
Saved in:
4
Applications of management sciences in marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
5
Computer simulation of competitive market response
Amstutz, Arnold E.
-
1970
-
First paperback edition
Persistent link: https://www.econbiz.de/10000053055
Saved in:
6
Mathematical models in marketing
Murdick, Robert G.
-
1971
Persistent link: https://www.econbiz.de/10000572010
Saved in:
7
Sales Management : operations, administration, marketing
Johnson, Herbert W.
-
1976
Persistent link: https://www.econbiz.de/10001395579
Saved in:
8
Marketing for managers
Webster, Frederick E.
-
1974
Persistent link: https://www.econbiz.de/10013467502
Saved in:
9
Marketing, sales promotion, and advertising
Nolan, Carroll Anthony
-
1965
-
7th ed
Persistent link: https://www.econbiz.de/10000541597
Saved in:
10
Macro marketing
Moyer, Reed
;
Hutt, Michael D.
-
1978
-
2. ed
Persistent link: https://www.econbiz.de/10000040796
Saved in:
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