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Marketing-Management : Informa...
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Marketingmanagement
16,354
Marketing management
16,071
Marktforschung
11,589
Market research
6,512
Marketing
3,912
Konsumentenverhalten
3,906
Consumer behaviour
3,905
Theorie
3,680
Theory
3,678
Deutschland
2,915
Germany
2,547
Beziehungsmarketing
2,140
Relationship marketing
2,139
USA
1,717
United States
1,651
Markenführung
1,486
Brand management
1,485
Online-Marketing
1,228
Internet marketing
1,187
Strategisches Management
1,169
Innovation
1,066
Unternehmenserfolg
1,049
Firm performance
1,045
Vereinigte Staaten
1,031
Strategic management
931
Internationales Marketing
845
Werbung
843
International marketing
836
Social Web
812
Social web
812
KMU
804
SME
804
Marketingtheorie
755
Marketing theory
739
Markenimage
727
Brand image
722
Markenartikel
689
Advertising
677
Innovationsmanagement
669
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650
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2,016
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Article
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174
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1
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733
Bibliography included
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Aufsatzsammlung
563
Case study
528
Fallstudie
528
Konferenzschrift
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Conference proceedings
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Ratgeber
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Guidebook
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Reprint
181
Handbook
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Handbuch
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Glossar enthalten
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71
Konferenzbeitrag
71
Statistik
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64
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61
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Kotler, Philip
117
Bruhn, Manfred
96
Homburg, Christian
93
Meffert, Heribert
82
Pepels, Werner
69
Kapferer, Clodwig
62
Sheth, Jagdish N.
57
Kumar, V.
55
Malhotra, Naresh K.
53
Wiedmann, Klaus-Peter
49
Bauer, Hans H.
48
Herrmann, Andreas
46
Albers, Sönke
45
Backhaus, Klaus
43
Hruschka, Harald
43
Keller, Kevin Lane
41
Kirchgeorg, Manfred
41
Kuß, Alfred
41
Green, Paul E.
40
Huber, Frank
40
Aaker, David A.
36
Esch, Franz-Rudolf
35
Day, George S.
34
Tomczak, Torsten
34
Decker, Reinhold
33
Berndt, Ralph
32
Kleinaltenkamp, Michael
32
Kitchen, Philip J.
31
Diller, Hermann
30
Gierl, Heribert
29
Vrontis, Demetris
29
Kerin, Roger A.
28
Wildner, Raimund
28
Burmann, Christoph
27
Fantapié Altobelli, Claudia
27
Wind, Yoram
27
Hair, Joseph F.
26
Hildebrandt, Lutz
26
Hunt, Shelby D.
26
Piercy, Nigel
26
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Institution
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American Marketing Association
91
Springer Fachmedien Wiesbaden
85
Institut für Demoskopie Allensbach
67
European Productivity Agency
62
European Society for Opinion and Marketing Research
53
Books on Demand GmbH <Norderstedt>
21
Gesellschaft für Konsum-, Markt- und Absatzforschung
18
Esomar
17
American Management Association
16
IGI Global
16
OECD
16
Fördergesellschaft Marketing an der Universität Augsburg
15
Verlag Dr. Kovač
14
Verlag Franz Vahlen
12
Haufe-Lexware GmbH & Co. KG
11
De Gruyter Oldenbourg
10
Edward Elgar Publishing
10
Fachhochschule Reutlingen / European School of Business
9
Harvard Graduate School of Business Administration
9
Market Research Society
9
National Bureau of Economic Research
9
United States / Business and Defense Services Administration
9
AMACOM
8
Duncker & Humblot
8
Gesellschaft für Konsumforschung
8
Springer-Verlag GmbH
8
Chartered Institute of Marketing
7
Information Resources Management Association
7
National Industrial Conference Board
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Uni-Taschenbücher GmbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Berufsverband Deutscher Markt- und Sozialforscher
6
Conference Board
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Internationales Arbeitsamt
6
Nielsen Company
6
Berliner Wissenschafts-Verlag
5
Campus Verlag
5
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Published in...
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Journal of business research : JBR
437
Journal of marketing research : JMR
424
Journal of marketing
286
SpringerLink / Bücher
276
Industrial marketing management : the international journal for industrial and high-tech firms
274
Journal of strategic marketing
198
Journal of the Academy of Marketing Science
177
Jahrbuch der Absatz- und Verbrauchsforschung
165
Journal of marketing management : MM
161
Europäische Hochschulschriften / 5
159
European journal of marketing : EJM
156
Overseas business reports : OBR
155
Gabler Edition Wissenschaft
115
Journal of advertising research
111
The journal of business & industrial marketing
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
Journal of marketing communications
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
International journal of market research : JMRS ; the journal of the Market Research Society
106
Marketing : ZFP ; journal of research and management
98
Journal of retailing and consumer services
96
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
88
Marketing intelligence & planning
87
Journal of business economics : JBE
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Business horizons
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
Harvard business review : HBR
76
The marketing review
74
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
68
Esomar congress
67
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
Psychology & marketing
53
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Source
All
ECONIS (ZBW)
USB Cologne (EcoSocSci)
1,232
EconStor
49
OLC EcoSci
25
USB Cologne (business full texts)
21
ArchiDok
10
RePEc
4
BASE
2
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Showing
1
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10
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27,853
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date (oldest first)
1
Quantitative analysis for marketing management
King, William R.
-
1967
Persistent link: https://www.econbiz.de/10000049683
Saved in:
2
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
3
Marketing-Management
: Analyse, Planung und Kontrolle
Kotler, Philip
-
1982
-
4., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000092771
Saved in:
4
Analysis and decision making : cases for marketing management
Mathews, H. Lee
;
Dolich, Ira J.
;
Wilson, David T.
-
1971
Persistent link: https://www.econbiz.de/10000674835
Saved in:
5
Essentials of marketing management
Trump, Ross M.
-
1966
Persistent link: https://www.econbiz.de/10000674842
Saved in:
6
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
7
Marketing. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
8
Basic problems in marketing management
Greif, Edwin Charles
-
1967
Persistent link: https://www.econbiz.de/10000566754
Saved in:
9
Marketing management. Cases from the emerging countries
Boyd, Harper White
(
ed.
);
Iffland, Charles P.
(
ed.
); …
-
1966
Persistent link: https://www.econbiz.de/10000574775
Saved in:
10
Marketing management and administrative action
Britt, Steuart Henderson
(
contributor
); …
-
1968
-
Compl. rev. ed. internat. student ed
Persistent link: https://www.econbiz.de/10000575105
Saved in:
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