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Kaiser, Harry M.
60
Eisend, Martin
49
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42
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40
Gierl, Heribert
33
Rosengren, Sara
33
Sethi, Suresh
33
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31
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30
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30
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30
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23
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23
Laussel, Didier
22
Huh, Jisu
21
Hundhausen, Carl
21
Kinnucan, Henry W.
21
Reid, Leonard N.
21
Silk, Alvin J.
21
Sonnac, Nathalie
21
Wilbur, Kenneth C.
21
Mueller, Barbara
20
Pepels, Werner
20
Yoon, Hye Jin
20
Campbell, Colin L.
19
Carlson, Les
19
Esch, Franz-Rudolf
19
Ford, John B.
19
Gabszewicz, Jean Jaskold
19
Prasad, Ashutosh
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Terlutter, Ralf
19
Jerath, Kinshuk
18
Pflaum, Dieter
18
Schlosser, Rainer
18
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National Bureau of Economic Research
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Zentralausschuss der Werbewirtschaft
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American Marketing Association
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Axel-Springer-Verlag
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RWI - Leibniz-Institut für Wirtschaftsforschung
7
Bundesstelle für Aussenhandelsinformation
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European Society for Opinion and Marketing Research
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Axel Springer Verlag, Marketing Anzeigen
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Deutschland / Bundeswehr / Universität Hamburg
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European Advertising Academy
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Federal Trade Commission
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IGI Global
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IP Deutschland GmbH <Köln>
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3
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Journal of advertising research
271
International journal of advertising : the review of marketing communications
243
International journal of advertising : the quarterly review of marketing communications
207
Journal of business research : JBR
192
Journal of advertising
188
Journal of advertising : official publication of the American Academy of Advertising
188
Journal of marketing communications
169
Marketing science
113
Journal of promotion management : JPM
93
Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of historical research in marketing
74
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European journal of marketing : EJM
72
Journal of current issues and research in advertising : JCIRA
72
European journal of operational research : EJOR
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
International journal of internet marketing and advertising : IJIMA
60
Psychology & marketing
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Journal of current issues and research in advertising
58
NBER working paper series
57
SpringerLink / Bücher
57
Health marketing quarterly
56
Jahrbuch der Absatz- und Verbrauchsforschung
56
International journal of industrial organization
54
NBER Working Paper
49
Marketing : ZFP ; journal of research and management
46
Working paper / National Bureau of Economic Research, Inc.
43
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Young consumers : insight and ideas for responsible marketers
40
Markenartikel : das Magazin für Markenführung
39
Journal of business ethics : JOBE
38
Journal of global marketing
38
Marketing letters : a journal of research in marketing
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Advertising theory
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
Die ökonomische Theorie der
Werbung
: Gestaltung und Wirkung der
Werbung
aus informationsökonomischer Sicht
Müller, Claudia
-
1994
Persistent link: https://www.econbiz.de/10000928153
Saved in:
2
Oglasi u staroj srpskoj štampi 1834 - 1915
Janc, Zagorka
- In:
Ekonomika : menadžment, marketing, finansije, …
(
1996
),
pp. 338-348
Persistent link: https://www.econbiz.de/10001206757
Saved in:
3
Warenanzeigen und Kundenwerbung in den "Leipziger Zeitungen" 1750 - 1800 : Aspekte der inneren Marktbildung und der Kommerzialisierung des Alltagslebens
Homburg, Heidrun
- In:
Zur Geschichte der Ökonomik der Privathaushalte
,
(pp. 109-131)
.
1991
Persistent link: https://www.econbiz.de/10001311561
Saved in:
4
Aby wpadło w oko ... : o reklamie handlowej w Królestwie Polskim w pocza̜tkach XX wieku na podstawie ogłoszeń prasowych
Janiak-Jasińska, Agnieszka
-
1998
Persistent link: https://www.econbiz.de/10001368878
Saved in:
5
Adpuls in continuous time
Luhmer, Alfred
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10001383860
Saved in:
6
Pitman's dictionary of advertising and printing : a complete work of reference to the advertising and printing arts
Freshwater, G. J.
;
Bastien, Alfred
-
1930
Persistent link: https://www.econbiz.de/10001460036
Saved in:
7
Geographic market limits for yellow pages advertising in California
Riddle, Jon M.
;
Comanor, William S.
- In:
Measuring market power
,
(pp. 295-307)
.
2002
Persistent link: https://www.econbiz.de/10001782839
Saved in:
8
Techniques for Marketing New Products
Banning, Douglas
-
1957
Persistent link: https://www.econbiz.de/10001499976
Saved in:
9
Media in advertising
Barton, Roger
-
1964
Persistent link: https://www.econbiz.de/10001528426
Saved in:
10
Werbung
- "eine Kunst, die gelernt sein will" : Aufbrüche in eine neue Warenwelt 1750 - 1850
Homburg, Heidrun
- In:
Jahrbuch für Wirtschaftsgeschichte
(
1997
),
pp. 11-52
Persistent link: https://www.econbiz.de/10001245650
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