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Are service marketing models really used in modern practice?

Kauppinen-Räisänen, Hannele; Grönroos, Christian - In: Journal of service management 26 (2015) 3, pp. 346-371

Persistent link: https://www.econbiz.de/10011388458

From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange

Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212

Persistent link: https://www.econbiz.de/10010380639

The influence of marketing scholarship’s legacy on nonprofit marketing

Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118

This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...

Persistent link: https://www.econbiz.de/10010197480

Some reflections on the state of business-to-business marketing research

Tzempelikos, Nektarios - In: Journal of business-to-business marketing 29 (2022) 2, pp. 119-130

Persistent link: https://www.econbiz.de/10013359015

Learning from data : an empirics-first approach to relevant knowledge generation

Golder, Peter N.; Dekimpe, Marnik G.; An, Jake T.; … - In: Journal of marketing 87 (2023) 3, pp. 319-336

Persistent link: https://www.econbiz.de/10014245094

Enhancing knowledge development in marketing

Parasuraman, A. (ed.) - 1990

Persistent link: https://www.econbiz.de/10000837433

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...