//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A quantitative analysis of new...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Griechenland
13,199
Werbung
12,478
Greece
9,935
Advertising
9,835
Werbewirkung
3,875
Advertising effects
3,845
Consumer behaviour
3,333
Konsumentenverhalten
3,333
Theorie
2,014
Theory
2,008
Online-Marketing
1,885
Internet marketing
1,879
Automotive market
1,699
Kfz-Markt
1,699
Deutschland
1,596
EU countries
1,347
EU-Staaten
1,347
USA
1,281
United States
1,198
Germany
1,098
Spanien
929
Portugal
831
Markenführung
803
Brand management
802
advertising
734
Estimation
714
Schätzung
714
Marketingmanagement
707
Spain
706
Marketing management
703
Eurozone
693
Euro area
691
Wirtschaftskrise
664
Öffentliche Schulden
659
Economic crisis
658
Public debt
649
Automotive industry
623
Kfz-Industrie
623
Social Web
623
Social web
623
more ...
less ...
Online availability
All
Undetermined
5,133
Free
4,703
Type of publication
All
Article
16,003
Book / Working Paper
11,310
Journal
291
Database
1
Type of publication (narrower categories)
All
Article in journal
11,196
Aufsatz in Zeitschrift
11,196
Graue Literatur
2,617
Non-commercial literature
2,617
Aufsatz im Buch
1,809
Book section
1,809
Arbeitspapier
1,717
Working Paper
1,717
Hochschulschrift
846
Collection of articles of several authors
492
Sammelwerk
492
Thesis
463
Amtsdruckschrift
293
Government document
293
Aufsatzsammlung
287
Konferenzschrift
260
Bibliografie enthalten
230
Bibliography included
230
Conference paper
180
Konferenzbeitrag
180
Case study
146
Fallstudie
146
Statistik
141
Conference proceedings
121
Lehrbuch
119
Statistics
117
Textbook
102
No longer published / No longer aquired
82
Collection of articles written by one author
44
Sammlung
44
Mehrbändiges Werk
42
Multi-volume publication
42
Wörterbuch
42
Bibliografie
39
Ratgeber
39
Market information
34
Marktinformation
34
Reprint
34
Forschungsbericht
33
Handbook
33
more ...
less ...
Language
All
English
19,911
Undetermined
3,934
German
3,048
French
327
Modern Greek (1453-)
237
Italian
56
Spanish
48
Russian
43
Bulgarian
33
Polish
32
Dutch
25
Macedonian
21
Hungarian
19
Swedish
18
Croatian
13
Portuguese
13
Danish
11
Turkish
11
Serbian
8
Finnish
7
Ancient Greek (to 1453)
7
Romanian
7
Albanian
6
Norwegian
5
Slovenian
4
Afrikaans
2
Arabic
2
Latin
2
Valencian
1
Czech
1
Multiple languages
1
Ukrainian
1
Chinese
1
more ...
less ...
Author
All
Papapetrou, Evangelia
61
Kaiser, Harry M.
60
Rezitis, Anthony N.
60
Apergēs, Nikolaos
50
Eisend, Martin
48
Pelsmacker, Patrick de
45
Verboven, Frank
45
Tsakloglou, Panos O.
44
Bragoudakis, Zacharias
41
Christodoulakis, Nicos
38
Gibson, Heather D.
38
Taylor, Charles Raymond
38
Kollias, Chrēstos
37
Papageorgiou, Dimitris
36
Hondroyiannis, George B.
34
Matsaganis, Manos
34
Zopounidis, Constantin
34
Gierl, Heribert
31
Drydakis, Nick
30
Lazaretu, Sophia M.
30
Louri, Helen
30
Septianto, Felix
30
Anderson, Simon P.
29
Brissimis, Sophocles N.
28
Pelagidēs, Thodōrēs
28
Giannakopoulos, Nicholas
27
Karagiannēs, Giannēs
27
Rosengren, Sara
27
Cohen, Sandra
26
Katranidēs, Stylianos D.
26
Liarnkobas, Panagiōtēs
26
Pelagidis, Theodore
26
Saffer, Henry
26
Okazaki, Shintaro
25
Tavlas, George S.
25
Bitzenis, Aristidis P.
24
Bruhn, Manfred
24
Dahlén, Micael
24
Floros, Christos
24
Kind, Hans Jarle
24
more ...
less ...
Institution
All
National Bureau of Economic Research
104
OECD
102
Europäische Kommission
51
Griechenland / Ethnikē Statistikē Hypēresia
50
International Monetary Fund
46
Springer Fachmedien Wiesbaden
42
European Centre for the Development of Vocational Training
22
Bundesstelle für Außenhandelsinformation <Köln>
20
Zentralausschuss der Werbewirtschaft
18
Internationaler Währungsfonds
17
Internationales Arbeitsamt
16
Bundesstelle für Aussenhandelsinformation
13
Kentro Programmatismu kai Oikonomikōn Ereunōn <Athen>
13
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
12
Europäische Kommission / Statistisches Amt
12
FAO / Expanded Technical Assistance Program
12
Griechenland / Ellēnikē Statistikē Archē
12
Axel-Springer-Verlag
11
Deutsch-Griechische Handelskammer
11
Institut za Nacionalna Istorija
11
International Monetary Fund / European Dept
11
Organisation for Economic Co-operation and Development
11
Ethnikē Statistikē Ypēresia tēs Ellados
10
Trapeza tēs Hellados
10
American Marketing Association
9
Economist Intelligence Unit <London>
9
Ethnikon Kentron Koinōnikōn Ereunōn <Athen>
9
European Society for Opinion and Marketing Research
9
Center of Planning and Economic Research
8
Ethnikē Statistikē Hypēresia tēs Hellados
7
Nomos Verlagsgesellschaft
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Emporikē Trapeza tēs Hellados <Athen>
6
Ethnikē Trapeza tēs Hellados
6
European Foundation for the Improvement of Living and Working Conditions
6
Griechenland
6
Institut für Weltwirtschaft
6
International Energy Agency
6
Commercial Bank of Greece
5
Deutsch-Griechische Handelskammer, Athen
5
more ...
less ...
Published in...
All
Journal of advertising research
242
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
188
Journal of business research : JBR
188
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
Spudai : oikonomikai, koinōnikai, technikai ; periodikē ekdosis tēs en Peiraiei Anotātēs Biomēchanikēs Scholēs
139
Spudai / University of Piraeus : journal of economics and business
136
Applied economics
124
Economic bulletin
109
NBER working paper series
104
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
103
Working paper / National Bureau of Economic Research, Inc.
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
94
SpringerLink / Bücher
93
NBER Working Paper
92
Management science : journal of the Institute for Operations Research and the Management Sciences
91
Bank of Greece Working Paper
90
European journal of operational research : EJOR
89
Journal of promotion management : JPM
88
Discussion paper / Centre for Economic Policy Research
83
Working Paper / Bank of Greece
83
Journal of marketing
76
European journal of marketing : EJM
74
Journal of historical research in marketing
74
International journal of industrial organization
70
Journal of retailing and consumer services
69
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
69
CESifo working papers
66
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
64
Journal of marketing research : JMR
64
International journal of internet marketing and advertising : IJIMA
62
Psychology & marketing
62
Intereconomics : review of European economic policy
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Applied economics letters
55
Applied financial economics
55
IMF country report
55
more ...
less ...
Source
All
ECONIS (ZBW)
RePEc
1,856
USB Cologne (EcoSocSci)
1,658
Other ZBW resources
1,422
EconStor
557
BASE
93
ArchiDok
55
USB Cologne (business full texts)
30
OLC EcoSci
16
more ...
less ...
Showing
1
-
10
of
27,605
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
Saved in:
2
Consumer boycotts, country of origin, and product competition : evidence from China’s automobile market
Sun, Qi
;
Wu, Fang
;
Li, Shanjun
;
Grewal, Rajdeep
- In:
Management science : journal of the Institute for …
67
(
2021
)
9
,
pp. 5857-5877
Persistent link: https://www.econbiz.de/10012650178
Saved in:
3
Demand for product attributes - the case of automobiles in
Greece
Mpētros, Geōrgios K.
- In:
International journal of transport economics : IJTE
17
(
1990
)
3
,
pp. 285-309
Persistent link: https://www.econbiz.de/10001098079
Saved in:
4
Measuring product prices under conditions of quality change : the case of passenger cars in
Greece
Mpētros, Geōrgios K.
- In:
The journal of industrial economics
37
(
1988
)
2
,
pp. 167-186
Persistent link: https://www.econbiz.de/10001055726
Saved in:
5
Dynamic modeling of vehicle populations : an engineering approach for emissions calculations
Zachariadis, Theodoros
- In:
Technological forecasting & social change : an …
50
(
1995
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10001187781
Saved in:
6
Märkte / PKW
Hamburg : Springer, Marketing-Anzeigen
-
Nachgewiesen 1985 - 2007
Persistent link: https://www.econbiz.de/10000618325
Saved in:
7
Price, quality and
advertising
competition : an econometric investigation of the U.K. car market
Cowling, Keith
;
Cubbin, John
-
1970
Persistent link: https://www.econbiz.de/10000666913
Saved in:
8
BranchenBericht / PKW
Axel Springer AG
-
[Berlin] : Springer
-
2008 - 2009; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003794620
Saved in:
9
Investigating sales and
advertising
rivalry in the UK multipurpose vehicle market (1995 - 2002)
Requena Silvente, Francisco
;
Walker, James
- In:
Journal of economics & business
59
(
2007
)
2
,
pp. 163-180
Persistent link: https://www.econbiz.de/10003441158
Saved in:
10
Internationale Werbebudgetierung in der Automobilindustrie
Landwehr, Rainer
- In:
Marketing : ZFP ; journal of research and management
11
(
1989
)
4
,
pp. 230-238
Persistent link: https://www.econbiz.de/10001078841
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->