Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Heterogeneity in entry effects...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
16
Theory
16
Marktforschung
11
Market research
9
Consumer behaviour
8
Konsumentenverhalten
8
USA
7
United States
7
Conjoint analysis
6
Conjoint-Analyse
6
Marketing
5
Sales promotion
5
Verkaufsförderung
5
Brand
4
Brand management
4
Markenartikel
4
Markenführung
4
Arzneimittel
3
Beziehungsmarketing
3
Netherlands
3
Niederlande
3
Pharmaceuticals
3
Preis
3
Preismanagement
3
Price
3
Pricing strategy
3
Relationship marketing
3
Absolventen
2
Berufswahl
2
China
2
Customer satisfaction
2
Decision
2
Decomposition method
2
Dekompositionsverfahren
2
Direct marketing
2
Direktmarketing
2
E-commerce
2
Economics department
2
Electronic Commerce
2
Entscheidung
2
more ...
less ...
Online availability
All
Free
6
Undetermined
6
Type of publication
All
Article
27
Book / Working Paper
20
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Arbeitspapier
9
Graue Literatur
9
Non-commercial literature
9
Working Paper
9
Aufsatz im Buch
6
Book section
6
Reprint
2
Konferenzschrift
1
more ...
less ...
Language
All
English
43
Undetermined
4
Author
All
Wittink, Dick R.
36
Kalyanaram, Gurumurthy
11
Leeflang, Peter
11
Gupta, Sachin
5
Heerde, Harald J. van
4
Keil, Sev K.
4
Montgomery, David B.
3
Bass, Frank M.
2
Foekens, Eijte W.
2
Heerde, H. J. van
2
Leeflang, Peter S.H
2
Steenkamp, Jan-Benedict E. M.
2
van Heerde, Harald J.
2
Bhagat, Rabi S.
1
Bult, Jan R.
1
Cattin, Philippe
1
Cattin, Phillippe J.
1
Chintagunta, Pradeep K.
1
Dhar, Ravi
1
Dijk, Albert van
1
Ford, David L. <Jr.>
1
Gomez, Miguel Ignacio
1
Gómez, Miguel I.
1
Hao, Chen
1
Hodgkinson, Gerard P.
1
Horvath, Csilla
1
Jayasankaran, N.
1
Kaul, Anil
1
Leeflang, Peter S. H.
1
Little, John D.
1
McLaughlin, Edward
1
McLaughlin, Edward W.
1
Mony, Suresh
1
Naert, Philippe A.
1
Nair, Smitha R.
1
Parreño Selva, Josefa
1
Phelan, John
1
Pillai, Kishore Gopalakrishna
1
Porter, John C.
1
Reibstein, David
1
more ...
less ...
Institution
All
Center for Economic Research <Tilburg>
1
Institute of Management Sciences
1
Operations Research Society of America
1
Published in...
All
Report / Marketing Science Institute
5
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
3
Conjoint measurement : methods and applications
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Indian business research
2
Research report / Graduate School Research Institute Systems, Organisations and Management
2
Conjoint measurement : methods and applications ; with 91 tables
1
Discussion paper / Center for Economic Research, Tilburg University
1
Fundamentals of marketing research ; Vol. 1
1
Fundamentals of marketing research ; Vol. 4
1
Fundamentals of marketing research ; Vol. 6
1
International Series in Quantitative Marketing
1
International journal of forecasting
1
International journal of management reviews : IJMR
1
Journal of financial and quantitative analysis : JFQA
1
Journal of global marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Managing customer relationships : a strategic framework
1
Marketing Center working paper
1
Purdue University, Krannert Graduate School of Industrial Administration, Institute for Research in the Behavioral, Economic, and Management Sciences, Paper
1
Quantitative marketing techniques and analyses
1
Research paper series / Stanford Graduate School of Business
1
Review of industrial organization : RIO
1
Schmalenbach business review : sbr
1
Sloan School working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology
1
Stanford University Graduate School of Business Research Paper
1
Strategy + structure
1
The international journal of human resource management
1
The journal of business and economic studies
1
The nature and scope of marketing research
1
Working paper / Alfred P. Sloan School of Management, Massachusetts Institute of Technology : WP
1
more ...
less ...
Source
All
ECONIS (ZBW)
OLC EcoSci
43
RePEc
26
Other ZBW resources
5
BASE
1
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
India's economic growth and market potential : benchmarked against China
Kalyanaram, Gurumurthy
- In:
Journal of Indian business research
1
(
2009
)
1
,
pp. 57-65
Persistent link: https://www.econbiz.de/10003908401
Saved in:
2
The endogenous modeling of the effect direct-to-consumer advertising in prescription drugs
Kalyanaram, Gurumurthy
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10003929701
Saved in:
3
The order of entry effect in prescription (Rx) and over-the-counter (OTC) pharmaceutical drugs
Kalyanaram, Gurumurthy
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
1
,
pp. 35-46
Persistent link: https://www.econbiz.de/10003929423
Saved in:
4
A price response model developed from perceptual theories
Kalyanaram, Gurumurthy
;
Little, John D.
-
1989
-
Rev
Persistent link: https://www.econbiz.de/10000804394
Saved in:
5
Boundary conditions for turnover intentions : exploratory evidence from China, Jordan, Turkey, and the United States
Hao, Chen
;
Ford, David L. <Jr.>
;
Kalyanaram, Gurumurthy
; …
- In:
The international journal of human resource management
23
(
2012
)
4
,
pp. 846-866
Persistent link: https://www.econbiz.de/10009503771
Saved in:
6
Effects of direct-to-consumer advertising of prescription drugs on prices
Kalyanaram, Gurumurthy
;
Phelan, John
- In:
The journal of business and economic studies
17
(
2011
)
2
,
pp. 67-76
Persistent link: https://www.econbiz.de/10009507683
Saved in:
7
First-mover advantages from pioneering new markets : a survey of empirical evidence
Robinson, William Thomas
- In:
Review of industrial organization : RIO
9
(
1994
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10001184853
Saved in:
8
Behavioral response to price : data-based insights and future research for retailing
Kalyanaram, Gurumurthy
;
Winer, Russell S.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 46-70
Persistent link: https://www.econbiz.de/10013207541
Saved in:
9
Behavioral response to online pricing : empirical and managerial insights
Kalyanaram, Gurumurthy
;
Saini, Gordhan K.
;
Mony, Suresh
; …
- In:
Journal of Indian business research
14
(
2022
)
2
,
pp. 167-185
Persistent link: https://www.econbiz.de/10013288099
Saved in:
10
The negative effects of social capital in organizations : a review and extension
Pillai, Kishore Gopalakrishna
;
Hodgkinson, Gerard P.
; …
- In:
International journal of management reviews : IJMR
19
(
2017
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10011685623
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
