Beer has played a pivotal role in history, from the transition to an agarian lifestyle in ancient Mesopotamia to … bankrolling Britain's imperialist conquests. Beeronomics tells the story of beer through economics, the innovations it brought …Cover -- Beeronomics: How Beer Explains the World -- Copyright -- Dedication -- Contents -- List of Figures -- List of …

"The remarkable story of the world's most popular style of beer, from its humble birth in a far corner of the Austrian … book shows how pilsner influenced everything from modern-day advertising and marketing to today's craft beer movement." …

Beer has played a pivotal role in history, from the transition to an agarian lifestyle in ancient Mesopotamia to … bankrolling Britain's imperialist conquests. Beeronomics tells the story of beer through economics, the innovations it brought …

Cover -- Title Page -- Contents -- Illustrations -- Acknowledgments -- Introduction: Beer's Evolution into a Japanese … Commodity -- 1 Foreign Influences: The Origins of Japan's Beer Brewing Industry, 1868-1906 -- 2 Keeping Up Appearances …: Maintaining Beer's German Authenticity, 1906-36 -- 3 Brewing Self-Sufficiency: Beer, Empire, and the Wartime Command Economy, 1937 …

Food and beverage tourism can promote and enhance theidentity of a destination.Beer tourism is investigated in terms of … discussion of the Ale Trail, a beer tourism region set in theCanadian counties of Waterloo and Wellington. To investigate the Ale …