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Grewal, Dhruv
54
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52
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45
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41
Richards, Timothy J.
38
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34
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33
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24
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Fernie, John
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Roggeveen, Anne L.
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Verhoef, Peter C.
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Neslin, Scott A.
22
Schröder, Hendrik
22
Täger, Uwe Christian
22
Cheng, T. C. E.
21
Gijsbrechts, Els
21
Möhlenbruch, Dirk
21
Rabinovich, Elliot
21
Ailawadi, Kusum L.
20
Aithal, P. S.
20
Carree, Martin Anthony
20
H. R., Ganesha
20
Kesavan, Saravanan
20
Lachner, Josef
20
Sparks, Leigh
20
Das, Gopal
19
Fisher, Marshall L.
19
Gallino, Santiago
19
Hippner, Hajo
19
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International Energy Agency
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Forschungsstelle für den Handel Berlin
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ifo Institut für Wirtschaftsforschung
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epubli GmbH
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Journal of retailing and consumer services
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243
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241
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232
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Production and operations management : an international journal of the Production and Operations Management Society
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Omega : the international journal of management science
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58
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Handelsforschung
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
European retail research
53
Psychology & marketing
52
The service industries journal
51
International journal of electronic marketing and retailing : IJEMR
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of promotion management : JPM
46
International journal of industrial organization
44
Gabler Edition Wissenschaft
41
Europäische Hochschulschriften / 5
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
Marketing intelligence & planning
36
Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln
36
Retailing in the 21st century : current and future trends
36
Asia Pacific journal of marketing and logistics
35
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35
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ECONIS (ZBW)
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1,054
Other ZBW resources
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340
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BASE
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1
Welcome to the new world of merchandising
Friend, Scott C.
;
Walker, Patricia H.
- In:
Harvard business review on retailing and merchandising
,
(pp. 65-83)
.
2008
Persistent link: https://www.econbiz.de/10003778430
Saved in:
2
Entertainment in retailing : the influences of advanced technologies
Pantano, Eleonora
;
Naccarato, Giusepe
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 200-204
Persistent link: https://www.econbiz.de/10003978362
Saved in:
3
Computergestütztes Promotioncontrolling : Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions
Litzinger, Dieter
-
1996
Persistent link: https://www.econbiz.de/10000949098
Saved in:
4
RFID-gestützte Produktempfehlung im stationären
Einzelhandel
Hansen, Torben
-
2008
Persistent link: https://www.econbiz.de/10003719591
Saved in:
5
Computergestütztes Promotioncontrolling : Konzeption eines Informationssystems für das Controlling von Konsumgüterpromotions
Litzinger, Dieter
-
1996
Persistent link: https://www.econbiz.de/10000610641
Saved in:
6
New in-store media tools for developing micromarketing programmes
Giannetto, Gaetano
- In:
The European retail digest : the authoritative guide to …
52
(
2006/07
),
pp. 18-20
Persistent link: https://www.econbiz.de/10003442876
Saved in:
7
Small businesses in the 21st century : utilizing integrated marketing communications efforts in the sales process
Rose, Dan
-
2007
Persistent link: https://www.econbiz.de/10003537461
Saved in:
8
Electronic marketing, electronic shopping : the electron. media in marketing and sales ; conference proceedings
1986
Persistent link: https://www.econbiz.de/10000709153
Saved in:
9
Rocket science retailing is almost here : are you ready?
Fisher, Marshall L.
;
Raman, Ananth
;
McClelland, Anna Sheen
- In:
Harvard business review on retailing and merchandising
,
(pp. 39-63)
.
2008
Persistent link: https://www.econbiz.de/10003778428
Saved in:
10
Anforderungen an das Handelscontrolling im Mittelstand vor dem Hintergrund von Basel II
Schröder, Hendrik
;
Schettgen, Gabriele
- In:
Controlling : Zeitschrift für erfolgsorientierte …
18
(
2006
)
4/5
,
pp. 185-192
Persistent link: https://www.econbiz.de/10003320822
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