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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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Personality research in marketing : a bibliography
Twedt, Dik Warren (ed.) - 1977
Persistent link: https://www.econbiz.de/10000050848
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Consumer reactions to direct brand comparisons in advertisements
Golden, Linda Lorraine - 1975
Persistent link: https://www.econbiz.de/10002462653
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Readings : marketing and society
Gist, Ronald R. (contributor) - 1971
Persistent link: https://www.econbiz.de/10003238300
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Comparative advertising, inoculation theory, and the prevention of attitude change among brand loyal consumers
Abramson, Joseph - 1978
Persistent link: https://www.econbiz.de/10000054899
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Marketing models : quantitative applications
Day, Ralph L. (ed.); Parsons, Leonard J. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000576737
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Measures of brand attitude : are cognitive structure approaches really needed?
Gresham, Larry G.; Bush, Alan J; Davis, Robert A. - In: Journal of business research : JBR 12 (1984) 3, pp. 353-361
Persistent link: https://www.econbiz.de/10003506613
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Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
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Interbrand choice, strategy, and bilateral market power
Porter, Michael E. - 1976
Persistent link: https://www.econbiz.de/10000051072
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Prediction of consumer choice and demand forecasting
Agarwal, Manoj Kumar - 1978
Persistent link: https://www.econbiz.de/10000055066