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Marketing
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Meffert, Heribert
161
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145
Bruhn, Manfred
139
Pepels, Werner
92
Kaiser, Harry M.
64
Lambertini, Luca
59
Eisend, Martin
53
Peitz, Martin
45
Sheth, Jagdish N.
45
Wiedmann, Klaus-Peter
45
Homburg, Christian
44
Taylor, Charles Raymond
41
Kirchgeorg, Manfred
40
Pelsmacker, Patrick de
40
Gierl, Heribert
39
Jin, Ginger Zhe
39
Belz, Christian
38
Fritz, Wolfgang
38
Dichtl, Erwin
37
Tomczak, Torsten
37
Bauer, Hans H.
36
Esch, Franz-Rudolf
35
Anderson, Simon P.
34
Huber, Frank
34
Armstrong, Gary
33
Kreutzer, Ralf T.
33
Gabszewicz, Jean Jaskold
32
Keller, Kevin Lane
32
Koschnick, Wolfgang J.
32
Leeflang, Peter
32
Rosengren, Sara
31
Verhoogen, Eric
31
Backhaus, Klaus
30
Reinecke, Sven
30
Septianto, Felix
29
Viaene, Jean-Marie
29
Zaccour, Georges
29
Zerres, Michael P.
29
Ford, John B.
28
Kleinaltenkamp, Michael
28
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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OECD
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American Marketing Association
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Edward Elgar Publishing
23
IGI Global
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Fördergesellschaft Marketing an der Universität Augsburg
20
Verlag Dr. Kovač
19
Zentralausschuss der Werbewirtschaft
18
W. Kohlhammer GmbH
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Haufe-Lexware GmbH & Co. KG
15
Uni-Taschenbücher GmbH
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De Gruyter Oldenbourg
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Europäische Kommission
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Books on Demand GmbH <Norderstedt>
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Duncker & Humblot
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Springer Gabler <Firma>
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GATE Germany, Konsortium Internationales Hochschulmarketing
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European Society for Opinion and Marketing Research
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Springer International Publishing
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Erasmus Research Institute of Management
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Gesellschaft für Konsum-, Markt- und Absatzforschung
8
Harvard Graduate School of Business Administration
8
Technische Universität Braunschweig
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
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7
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7
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NBER working paper series
228
International journal of advertising : the review of marketing communications
216
Working paper / National Bureau of Economic Research, Inc.
209
NBER Working Paper
200
Journal of advertising
192
International journal of advertising : the quarterly review of marketing communications
183
Journal of marketing
180
Journal of advertising : official publication of the American Academy of Advertising
172
Management science : journal of the Institute for Operations Research and the Management Sciences
170
Journal of marketing communications
158
European journal of marketing : EJM
154
European journal of operational research : EJOR
148
Europäische Hochschulschriften / 5
142
International journal of production economics
138
International journal of industrial organization
131
Springer eBook Collection
131
Industrial marketing management : the international journal for industrial and high-tech firms
128
International journal of production research
125
Discussion paper / Centre for Economic Policy Research
124
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
124
Journal of marketing research : JMR
122
Jahrbuch der Absatz- und Verbrauchsforschung
121
Economics letters
115
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of retailing and consumer services
107
American journal of agricultural economics
106
Journal of historical research in marketing
101
Springer eBook Collection / Business and Economics
101
CESifo working papers
91
Journal of the Academy of Marketing Science
91
Marketing : ZFP ; journal of research and management
90
Gabler Edition Wissenschaft
88
Journal of promotion management : JPM
86
Journal of marketing management : MM
84
Journal of macromarketing : examining the interactions among markets, marketing, and society
81
Psychology & marketing
81
Applied economics
80
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
5,819
EconStor
73
USB Cologne (business full texts)
30
ArchiDok
16
BASE
13
RePEc
8
OLC EcoSci
7
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1
Advertising, product quality, and complex evolving marketing systems
Verbeke, Willem J. M. I.
- In:
Journal of consumer policy : consumer issues in law, …
15
(
1992
)
2
,
pp. 143-158
Persistent link: https://www.econbiz.de/10001137462
Saved in:
2
Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10013340924
Saved in:
3
Product quality and advertising in markets for search and experience goods
Kraft, Kornelius
-
1987
Persistent link: https://www.econbiz.de/10000762131
Saved in:
4
We stood together : first-hand accounts of dramatic events in Canada's labour past
Montero, Gloria
-
1979
Persistent link: https://www.econbiz.de/10000346230
Saved in:
5
Brands' quality levels, prices, and advertising outlays : empirical evidence
Caves, Richard E.
;
Greene, David P.
-
1993
Persistent link: https://www.econbiz.de/10000141543
Saved in:
6
Globalisation and national culture : structure, regulation and content in the advertising industry in Australia
Sinclair, John
-
1992
Persistent link: https://www.econbiz.de/10000148921
Saved in:
7
Price competition and advertising signals : signaling by competing senders
Hertzendorf, Mark N.
;
Overgaard, Per Baltzer
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10000168213
Saved in:
8
Price, quality and advertising competition : an econometric investigation of the U.K. car market
Cowling, Keith
;
Cubbin, John
-
1970
Persistent link: https://www.econbiz.de/10000666913
Saved in:
9
Werbung
und Marktorganisation : die ökonomische Theorie der
Werbung
betrachtet aus Perspektive der neuen Institutionenökonomik
Haucap, Justus
-
1998
Persistent link: https://www.econbiz.de/10000670319
Saved in:
10
Optimal advertising and quality strategies in markets with imperfect information
Ringbeck, Jürgen
-
1984
Persistent link: https://www.econbiz.de/10000073451
Saved in:
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