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Approaches to determining the advertising appropriation
Frey, Albert Wesley - In: Advertising management, (pp. 62-73). 1965
Persistent link: https://www.econbiz.de/10002162148
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How many dollars for advertising
Frey, Albert Wesley - 1955
Persistent link: https://www.econbiz.de/10002162171
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Marketing handbook
Frey, Albert Wesley (ed.); Albaum, Gerald (contributor) - 1965 - 2. Aufl
Persistent link: https://www.econbiz.de/10000608575
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Advertising
Frey, Albert Wesley; Halterman, Jean C. - 1970 - 4. ed.
Persistent link: https://www.econbiz.de/10014380050