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Quo vadis Unternehmensführung?...
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1
Mass Customization im Dienstleistungsbereich - theoretische Fundierung und praktische Umsetzung eines Konzeptes zur Erlangung hybrider Wettbewerbsvorteile
Büttgen, Marion
- In:
Neue Entwicklungen im Dienstleistungsmarketing : …
,
(pp. 257-285)
.
2002
Persistent link: https://www.econbiz.de/10001662792
Saved in:
2
Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
Saved in:
3
Mass customization and guardrails : "you can not be all things to all people"
Çil, Eren B.
;
Pangburn, Michael S.
- In:
Production and operations management : an international …
26
(
2017
)
9
,
pp. 1728-1745
Persistent link: https://www.econbiz.de/10011747379
Saved in:
4
Can mass customization slow fast fashion down? : the impact on time-to-disposal and willingness-to-pay
Alptekinoglu, Aydin
;
Stadler Blank, Ashley
;
Meloy, …
- In:
Journal of operations management
69
(
2023
)
8
,
pp. 1320-1341
Persistent link: https://www.econbiz.de/10014475542
Saved in:
5
Wettbewerbsvorteilsmanagement durch kundenindividuelle
Massenproduktion
Grimmel, Karsten
-
2007
Persistent link: https://www.econbiz.de/10003438449
Saved in:
6
Maximizing customer value via mass customized e-consumer services
Grenci, Richard T.
;
Watts, Charles A.
- In:
Business horizons
50
(
2007
)
2
,
pp. 123-132
Persistent link: https://www.econbiz.de/10003425854
Saved in:
7
Mass customization: balancing customer desires with operational reality
Ismail, Hossam
(
contributor
)
- In:
Mass customization : challenges and solutions
,
(pp. 85-109)
.
2006
Persistent link: https://www.econbiz.de/10003375762
Saved in:
8
Mass customization
Piller, Frank T.
-
2008
Persistent link: https://www.econbiz.de/10003667441
Saved in:
9
Mass customization : the bane of OD or the cure to what ails it?
Golay, Leslie M.
;
Church, Allan H.
- In:
Leadership & organization development journal
34
(
2013
)
7
,
pp. 661-679
Persistent link: https://www.econbiz.de/10010127253
Saved in:
10
Strategies for mass customization
Pollard, Dennis
;
Chuo, Shirley
;
Lee, Brian
- In:
Journal of business & economics research
14
(
2016
)
3
,
pp. 101-109
Persistent link: https://www.econbiz.de/10011557323
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