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Marketing performance : a conc...
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Internationales Marketing
29
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28
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Wind, Yoram
90
Douglas, Susan P.
53
Craig, C. S.
22
Craig, C. Samuel
13
Green, Paul E.
12
Sheth, Jagdish N.
10
Mahajan, Vijay
8
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4
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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Legends in marketing
11
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7
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4
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4
International marketing ; Vol. 1
3
Journal of business research : JBR
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of international marketing
3
The journal of business : B
3
Behavioral models for market analysis : foundations for marketing action
2
California management review
2
Does marketing need reform? : fresh perspectives on the future
2
European journal of marketing : EJM
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Handbook of international business
2
Handbook of research in international marketing
2
International marketing ; Vol. V
2
International marketing review
2
Marketing management and strategy : a reader
2
New-product forecasting : models and applications
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
The network challenge : strategy, profit, and risk in an interlinked world
2
AMA educators' proceedings
1
Addison-Wesley series in marketing
1
Advances in international marketing
1
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1
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1
Consumer and industrial buying behavior
1
Continuing to broaden the marketing concept : making the world a better place
1
Editor's series in marketing
1
Effects of globalization on the firm
1
Esomar congress
1
European research in international business
1
Evolution of innovation management : trends in an international context
1
Financial times handbook of management
1
Fragile interdependence : econom. issues in US - Japanese trade and investment ; [papers presented at a conference hosted by the Center for Japan US Business and Econom. Studies at the Graduate School of Business Administration of New York Univ., Nov. 1 - 2, 1984]
1
Handbook of developments in consumer behaviour
1
Handbook of research on international advertising
1
Harvard business review : HBR
1
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ECONIS (ZBW)
OLC EcoSci
39
USB Cologne (EcoSocSci)
20
RePEc
18
Other ZBW resources
14
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1
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2006
Persistent link: https://www.econbiz.de/10003410968
Saved in:
2
The myth of globalization
Douglas, Susan P.
;
Wind, Yoram
-
2007
Persistent link: https://www.econbiz.de/10003555031
Saved in:
3
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
Perlmutter, Howard V.
-
2008
Persistent link: https://www.econbiz.de/10003655509
Saved in:
4
Environmental facrors and marketing practices
Douglas, Susan P.
;
Wind, Yoram
- In:
European journal of marketing : EJM
7
(
1973/74
)
3
,
pp. 155-165
Persistent link: https://www.econbiz.de/10002089911
Saved in:
5
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
V. Perlmutter, Howard
- In:
Journal of marketing
37
(
1973
)
2
,
pp. 14-23
Persistent link: https://www.econbiz.de/10003012212
Saved in:
6
International market segmentation
Wind, Yoram
;
Douglas, Susan P.
- In:
European journal of marketing : EJM
6
(
1972
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003012275
Saved in:
7
The myth of globalization
Douglas, Susan P.
- In:
The Columbia journal of world business : publ. …
22
(
1987
)
4
,
pp. 19-29
Persistent link: https://www.econbiz.de/10001054686
Saved in:
8
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
9
What's fashion all about, and does it really matter anyhow?
Douglas, Susan P.
- In:
Esomar congress
(
1976
),
pp. 221-230
Persistent link: https://www.econbiz.de/10003539513
Saved in:
10
Cross-national comparisons and consumer stereotypes : a case study of working and non-working wives in the U.S., and France
Douglas, Susan P.
- In:
European research in international business
,
(pp. 263-281)
.
1978
Persistent link: https://www.econbiz.de/10002089917
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