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Why marketing needs reform
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International marketing
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Johansson, Johny K.
32
Dimofte, Claudiu V.
4
Yip, George S.
4
Nebenzahl, Israel D.
2
Nonaka, Ikujirō
2
Ronkainen, Ilkka A.
2
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2
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1
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1
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Handbook of research in international marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international marketing
2
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Advances in international marketing
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Advances in strategic management : a research annual
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Georgetown McDonough School of Business Research Paper
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Handbook of marketing
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International marketing ; Vol. III
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MTC's [Skriftserie], Marknadstekniskt Centrum
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Onderzoeksrapport / Katholieke Universiteit Leuven, Departement voor Toegepaste Economische Wetenschappen
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Proceedings from the Workshop on the Epistemology of Management Research, Djurönäset May 29-30, 1980. Economic Research Institute at the Stockholm School of Economics
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ECONIS (ZBW)
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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K.
- In:
Handbook of marketing
,
(pp. 457-483)
.
2006
Persistent link: https://www.econbiz.de/10003335271
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2
Brands in international trade theory
Johansson, Johny K.
- In:
Multidisciplinary insights from new AIB fellows
,
(pp. 139-157)
.
2014
Persistent link: https://www.econbiz.de/10010383827
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3
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
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4
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2009
-
5. ed.
Persistent link: https://www.econbiz.de/10003750177
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5
Case studies, generalizations, and degrees-of-freedom in managerial research : possibilities and pitfalls ; a discussion paper
Johansson, Johny K.
- In:
Proceedings from the Workshop on the Epistemology of …
,
(pp. 187-196)
.
1980
Persistent link: https://www.econbiz.de/10003159739
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6
Japanese export management : the organizational, institutional, and market factors behind a world force
Johansson, Johny K.
-
1981
Persistent link: https://www.econbiz.de/10003159765
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7
Global marketing : foreign entry, local marketing, & global management
Johansson, Johny K.
-
2006
-
Fourth ed., internat. ed.
Persistent link: https://www.econbiz.de/10002564699
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8
Global marketing : foreign entry, local marketing & global management
Johansson, Johny K.
-
2003
-
3. ed
Persistent link: https://www.econbiz.de/10001664024
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9
Global market strategies of US and Japanese businesses
Yip, George S.
;
Johansson, Johny K.
-
1993
Persistent link: https://www.econbiz.de/10000860016
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10
Exogenous shocks or competitive skills : the success of the small autos in the US market in the 1970's
Johansson, Johny K.
;
Vanden Abeele, Pierre
-
1989
Persistent link: https://www.econbiz.de/10000778217
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