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1
Consumer protocol evidence against Ehrenberg's "stochastic" theory of
brand
associations
Rossiter, John R.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
Saved in:
2
Heterogeneity in price sensitivity and retail price discrimination
Kiser, Elizabeth K.
- In:
American journal of agricultural economics
80
(
1998
)
5
,
pp. 1150-1153
Persistent link: https://www.econbiz.de/10001371995
Saved in:
3
Context effects as customer reaction on delisting of brands
Wiebach, Nicole
;
Hildebrandt, Lutz
-
2010
are presented which investigate customers' switching behavior if a (sub-)
brand
is unavailable and key determinants of the …
Persistent link: https://www.econbiz.de/10008749823
Saved in:
4
Does advertising overcome
brand
loyalty? : Evidence from the breakfast-cereals market
Shum, Matthew
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
2
,
pp. 241-272
Persistent link: https://www.econbiz.de/10002082900
Saved in:
5
Der Einfluss von Verkaufsförderung auf den Absatz von Markenartikeln - eine empirische Analyse für den Cerealienmarkt
Kroll, Steffi
-
2000
Persistent link: https://www.econbiz.de/10001531043
Saved in:
6
U.S. consumers' willingness to pay for food labeled "genetically modified"
Onyango, Benjamin
;
Nayga, Rodolfo M.
;
Govindasamy, Ramu
- In:
Agricultural and resource economics review : ARER
35
(
2006
)
2
,
pp. 299-310
Persistent link: https://www.econbiz.de/10003418160
Saved in:
7
Ambiguties and paradoxes in children's talk about marketing breakfast cereals with toys
Sparrman, Anna
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
4
,
pp. 297-313
Persistent link: https://www.econbiz.de/10003933447
Saved in:
8
Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.
;
Arnone, Carol
- In:
Journal of food products marketing
16
(
2010
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003945876
Saved in:
9
Intertemporale Preisbildung im Lebensmitteleinzelhandel : Theorie und empirische Tests
Möser, Anke
-
2002
Persistent link: https://www.econbiz.de/10001662270
Saved in:
10
Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland
;
Möser, Anke
;
Werner, Elke
- In:
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, …
51
(
2002
)
2
,
pp. 99-111
Persistent link: https://www.econbiz.de/10001642933
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