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Critical Innovation Characteristics Influencing the Acceptability of a New Pharmaceutical Product Format
Jaakkola, Elina - 2009
This paper investigates the Critical innovation characteristics that influence the acceptability of a new pharmaceutical product format as perceived by medical service providers. Professional service providers act as quot;surrogate adoptersquot; as they decide about the adoption of a product...
Persistent link: https://www.econbiz.de/10012764859
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Unraveling the practices of "productization" in professional service firms
Jaakkola, Elina - In: Scandinavian journal of management 27 (2011) 2, pp. 221-230
Persistent link: https://www.econbiz.de/10009160367
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Purchase decision-making within professional consumer services : organizational or consumer buying behaviour?
Jaakkola, Elina - In: Marketing theory 7 (2007) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10003433168
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Designing conceptual articles : four approaches
Jaakkola, Elina - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 18-26
Persistent link: https://www.econbiz.de/10012296591
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Differences in the strategic orientations of Nordic and US-based young biotechnology ventures
Renko, Maija - In: International entrepreneurship in the life sciences, (pp. 39-63). 2011
Persistent link: https://www.econbiz.de/10009309723
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Early challenges of nascent social entrepreneurs
Renko, Maija - In: Entrepreneurship, theory and practice : ET & P 37 (2013) 5, pp. 1045-1069
Persistent link: https://www.econbiz.de/10010196537
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Market orientation in markets for technology
Renko, Maija - In: The entrepreneurship - innovation - marketing interface …, (pp. 57-85). 2007
Persistent link: https://www.econbiz.de/10003603295
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Sourcing of market knowledge in biotechnology
Renko, Maija - In: Regional development in the knowledge economy, (pp. 111-134). 2006
Persistent link: https://www.econbiz.de/10003357441
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Market orientation of knowledge intensive entrepreneurial firms : preliminary evidence from biotechnology firms
Renko, Maija - In: Research at the marketing-entrepreneurship interface, (pp. 284-304). 2003
Persistent link: https://www.econbiz.de/10003845331
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Customer engagement behaviours and value co-creation
Alexander, Matthew; Jaakkola, Elina - In: Customer engagement : contemporary issues and challenges, (pp. 3-20). 2016
Persistent link: https://www.econbiz.de/10011430570