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Dienstleistungsmarketing
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Services marketing
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Bateson, John E. G.
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Fundamentals of marketing research ; Vol. 6
1
Harvard business review : HBR
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
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RePEc
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Conjoint analysis reliability : empirical findings
Reibstein, David
;
Bateson, John E. G.
;
Boulding, William
-
2007
Persistent link: https://www.econbiz.de/10003541600
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2
When hiring, first test, and then interview
Bateson, John E. G.
;
Wirtz, Jochen
;
Burke, Eugene
; …
- In:
Harvard business review : HBR
91
(
2013
)
11
,
pp. 34
Persistent link: https://www.econbiz.de/10010196177
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3
Psychometric sifting to effeciently select the right service employees
Bateson, John E. G.
;
Wirtz, Jochen
;
Burke, Eugene
; …
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
5
,
pp. 418-433
Persistent link: https://www.econbiz.de/10010422332
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4
Sifting to efficiently select the right service employees
Bateson, John E. G.
;
Wirtz, Jochen
;
Burke, Eugene F.
; …
- In:
Organizational dynamics : a quarterly review of …
43
(
2014
)
4
,
pp. 312-320
Persistent link: https://www.econbiz.de/10010465725
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5
Services marketing : concepts, strategies & cases
Hoffman, K. Douglas
;
Bateson, John E. G.
-
2006
-
3. ed., international student ed.
Persistent link: https://www.econbiz.de/10003390097
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6
Managing services marketing : text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
7
Services marketing : concepts, strategies and cases
Hoffman, Kenneth Douglas
;
Bateson, John E. G.
;
Wood, Emma H.
-
2009
Persistent link: https://www.econbiz.de/10009012568
Saved in:
8
Services marketing : concepts, strategies & cases
Hoffman, K. Douglas
;
Bateson, John E. G.
-
2017
-
Fifth edition
Persistent link: https://www.econbiz.de/10011861854
Saved in:
9
Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
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