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Le vin face `a la mondialisation
Deroudille, Jean-Pierre - 2008
Persistent link: https://www.econbiz.de/10013554048
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Il mercato del vino : tendenze strutturali e strategie dei concorrenti
Cesaretti, Gian Paolo (contributor) - 2006
Persistent link: https://www.econbiz.de/10003383720
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Produzioni vitivinicole di qualità e mercato : caratteristiche del sistema produttivo senese e tendenze di mercato
Casini, Leonardo (contributor) - 2007
Persistent link: https://www.econbiz.de/10003653721
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A new wine for the international market : Italian public institutions' initiatives to support the oenological sector (1870-1910)
Maffi, Luciano; Tedeschi, Paolo; Vaquero Piñeiro, Manuel - In: Wine, networks and scales : intermediation in the …, (pp. 115-129). 2021
Persistent link: https://www.econbiz.de/10012814325
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Orientamenti strategici e aspetti di brand management nel settore vitivinicolo italiano : le Cantine del Notaio ; el miglior vino possibile
Lorusso, Stefano - In: Piccola impresa (2007) 1, pp. 137-155
Persistent link: https://www.econbiz.de/10003630744
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Le paradoxe du vin bio : [labels et tendances d'un marché international]
Cointreau, Béatrice - 2014
Persistent link: https://www.econbiz.de/10010361914
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Social media strategies and corporate brand visibility in the wine industry : lessons from an Italian case study
Capitello, Roberta; Agnoli, Lara; Begalli, Diego; … - In: EuroMed journal of business 9 (2014) 2, pp. 129-148
Persistent link: https://www.econbiz.de/10010392796
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The marketing of Italian wine brands in China : the "mainstreaming" approach
Lin, Han; Tavoletti, Ernesto - In: Transition studies review 20 (2013) 2, pp. 221-237
Persistent link: https://www.econbiz.de/10010192946
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Challenges in Italian wine routes : managing stakeholder networks
Bregoli, Ilenia; Hingley, Martin; Del Chiappa, Giacomo; … - In: Qualitative market research : an international journal 19 (2016) 2, pp. 204-224
Persistent link: https://www.econbiz.de/10011598778