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Marktforschung
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Plummer, Joseph T.
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Journal of advertising research
3
Journal of marketing
2
Conceptualization and measurement of consumer satisfaction and dissatisfaction : proceedings of conference conducted by Marketing Science Institute with support of National Science Foundation, April 11-13, 1976
1
Journal of marketing research : JMR
1
Zeitschrift für Markt-, Meinungs- und Zukunftsforschung : Vierteljahresbeiträge zu Theorie und Praxis
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ECONIS (ZBW)
OLC EcoSci
10
RePEc
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Leo Burnett life style research : wie sie funktioniert, was sie ist und weshalb sie entwickelt wurde
Plummer, Joseph T.
- In:
Zeitschrift für Markt-, Meinungs- und …
23/24
(
1980/1981
),
pp. 5253-5260
Persistent link: https://www.econbiz.de/10002650651
Saved in:
2
The consept and application of life style segmentation
Plummer, Joseph T.
- In:
Journal of marketing
38
(
1974
)
1
,
pp. 33-37
Persistent link: https://www.econbiz.de/10002650659
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3
Life style patterns and commercial bank credit card usage
Plummer, Joseph T.
- In:
Journal of marketing
35
(
1971
)
2
,
pp. 35-41
Persistent link: https://www.econbiz.de/10002650667
Saved in:
4
Life style, social, and economic trends influencing consumer satisfaction
Plummer, Joseph T.
- In:
Conceptualization and measurement of consumer …
,
(pp. 382-408)
.
1977
Persistent link: https://www.econbiz.de/10002650676
Saved in:
5
Advertising in Black and White
Schlinger, Mary Jane
;
Plummer, Joseph T.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 149-153
Persistent link: https://www.econbiz.de/10002783217
Saved in:
6
Measurable emotions : how television ads really work : patterns of reactions to commercials can demonstrate advertising effectiveness
Micu, Anca Cristina
;
Plummer, Joseph T.
- In:
Journal of advertising research
50
(
2010
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10003991896
Saved in:
7
Word of mouth : a new advertising discipline
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003613588
Saved in:
8
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
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