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The 100 greatest corporate and industrial ads
Poppe, Fred C. - 1983
Persistent link: https://www.econbiz.de/10000000310
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American mass media : industries and issues
Atwan, Robert (contributor) - 1978 - 1. ed.
Persistent link: https://www.econbiz.de/10000000750
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Blickverhalten und Erinnerung bei emotionaler Anzeigenwerbung
Witt, Dieter - 1977
Persistent link: https://www.econbiz.de/10000001087
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Der Einfluß der musikalischen Stimulierung auf die Werbewirkung : eine experimentelle Untersuchung
Kafitz, Walter - 1978
Persistent link: https://www.econbiz.de/10000001530
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Europa : Daten, Fakten, Trends
1993
Persistent link: https://www.econbiz.de/10000882951
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Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia; Ratneshwar, Srinivasan - 1993
Persistent link: https://www.econbiz.de/10000883452
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How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian; Ray, Michael L. - 1993
Persistent link: https://www.econbiz.de/10000883454
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Implicit cooperation in a market share attraction advertising game
Monahan, George E. - 1994
Persistent link: https://www.econbiz.de/10000885247
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Theoretical approaches for studying effects of media context on advertising perception
Juntunen, Arja - 1994
Persistent link: https://www.econbiz.de/10000885351
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Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134