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[Besprechung von:] Naert, P. A. and P. S. H. Leeflang: Building implementable marketing models. Leiden, Boston 1978
Meulenberg, M. T. G. - In: De economist : Netherlands economic review ; quarterly … 127 (1979) 2, pp. 360-361
Persistent link: https://www.econbiz.de/10002491459
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A comparison of alternative specifications of market share models
Leeflang, P. S. H. - In: Modeling for government and business : essays in honor …, (pp. 247-281). 1977
Persistent link: https://www.econbiz.de/10002236008
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[Besprechung von:] Ferguson, J. M.: Advertising and competition. Theory, measurement, fact. Chichester, Sussex 1974
Leeflang, P. S. H. - In: De economist : Netherlands economic review ; quarterly … 126 (1978) 2, pp. 292-293
Persistent link: https://www.econbiz.de/10002236048
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[Besprechung von:] J. J. Lambin: Advertising, competition and market conduct oligopoly over time. Amsterdam 1976
Leeflang, P. S. H. - In: De economist : Netherlands economic review ; quarterly … 125 (1977) 2, pp. 296-298
Persistent link: https://www.econbiz.de/10002236084
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Planning en forecasting in marketing
Leeflang, P. S. H. - In: Maandblad voor accountancy en bedrijfshuishoudkunde : mab 56 (1982) 6/7, pp. 289-307
Persistent link: https://www.econbiz.de/10002236145
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Building models for marketing decisions : past, present and future
Leeflang, Peter - 2000
Persistent link: https://www.econbiz.de/10001505384
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Asymmetric market share modeling with many competitive items using market level scanner data
Foekens, Eijte W.; Leeflang, Peter; Wittink, Dick R. - 1992
Persistent link: https://www.econbiz.de/10000834438
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Sprinter-type macro-flow models
Nijkamp, Willem G.; Leeflang, Peter
Persistent link: https://www.econbiz.de/10000724812
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Comparing scanner data with traditional store audit data
Foekens, Eijte W.; Leeflang, Peter - 1991
Persistent link: https://www.econbiz.de/10000811282