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On e-banking adoption: from banker perception to customer reality
Durkin, Mark; O'Donnell, Aodheen; Mullholland, Gwyneth; … - In: Journal of strategic marketing 15 (2007) 2/3, pp. 237-252
Persistent link: https://www.econbiz.de/10003494071
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Small firm marketing : synthesising and supporting received wisdom
O'Donnell, Aodheen - In: Journal of small business and enterprise development 18 (2011) 4, pp. 781-805
Persistent link: https://www.econbiz.de/10009424341
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Understanding registration influences for electronic banking
Durkin, Mark - In: The international review of retail, distribution and … 17 (2007) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10003503862
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Tweet me cruel : perspectives on battling digital marketing myopia
Durkin, Mark - In: The marketing review 13 (2013) 1, pp. 51-63
Persistent link: https://www.econbiz.de/10010247026
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From digital myopia to hyperopia
Durkin, Mark - In: Journal of customer behaviour 23 (2024) 1, pp. 21-26
Persistent link: https://www.econbiz.de/10015056249
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Exploring the potential of e-CRM in SME marketing practice
McMahon, Fiona; O'Donnell, Aodheen - 2012
Persistent link: https://www.econbiz.de/10009575094
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Exploring the potential of e-CRM in SME marketing practice
McMahon, Fiona; O'Donnell, Aodheen - In: E-adoption and socio-economic impacts : emerging …, (pp. 149-166). 2011
Persistent link: https://www.econbiz.de/10009373536
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The contribution of networking to small firm marketing
O'Donnell, Aodheen - In: Journal of small business management : JSBM ; a joint … 52 (2014) 1, pp. 164-187
Persistent link: https://www.econbiz.de/10010249621
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Motivations for foreign direct investment in the periphery of Europe
O'Donnell, Aodheen (contributor) - In: Journal of euromarketing 9 (2000) 4, pp. 5-32
Persistent link: https://www.econbiz.de/10001567380
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The Nature of Networking in Small Firms
O'Donnell, Aodheen - 2009
An evaluation is made of a previous research investigation that was done to gain an understanding of entrepreneurial networking and how networking contributes to marketing. The objective of the research study was to obtain an understanding of small firm owner-manager networking and how...
Persistent link: https://www.econbiz.de/10013154350