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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Non-Profit Organisations, Volume III : Society, Sustainability and Accountability
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ECONIS (ZBW)
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Evolving conjoint analysis: from rational features/benefits to an off-the-shelf marketing database
Moskowitz, Howard R.
- In:
Marketing research and modeling : progress and …
,
(pp. 215-230)
.
2004
Persistent link: https://www.econbiz.de/10003243657
Saved in:
2
Optimizing the product developing process using psychophysical scaling
Rabino, Samuel
;
Moskowitz, Howard R.
- In:
Journal of business research : JBR
10
(
1982
)
3
,
pp. 295-308
Persistent link: https://www.econbiz.de/10003635388
Saved in:
3
An integrated approach to new food product development
Moskowitz, Howard R.
(
contributor
);
Saguy, Sam
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003812051
Saved in:
4
Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages
Gofman, Alex
;
Moskowitz, Howard R.
- In:
International journal of technology management : IJTM
45
(
2008/09
)
3/4
,
pp. 349-363
Persistent link: https://www.econbiz.de/10003824447
Saved in:
5
Renewable energy; tapping and typing the citizen's mind
Guardiola, Sandy
;
Gabay, Gillie
;
Moskowitz, Howard R.
- In:
Humanomics
25
(
2009
)
4
,
pp. 254-267
Persistent link: https://www.econbiz.de/10003903150
Saved in:
6
Role of corporate leadership and innovation claims on consumer perception of premium products
Gofman, Alex
;
Bevolo, Marco
;
Moskowitz, Howard R.
- In:
International journal of innovation management
13
(
2009
)
4
,
pp. 665-681
Persistent link: https://www.econbiz.de/10003916549
Saved in:
7
Improving customers targeting with short intervention testing
Gofman, Alex
;
Moskowitz, Howard R.
- In:
International journal of innovation management
14
(
2010
)
3
,
pp. 435-448
Persistent link: https://www.econbiz.de/10008664313
Saved in:
8
Effective and confident communications in the midst of a major crisis : an experiment in the pharmaceutical context
Moskowitz, Howard R.
;
Rabino, Samuel
;
Gofman, Alex
; …
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
4
,
pp. 318-348
Persistent link: https://www.econbiz.de/10003937293
Saved in:
9
Concept articulation and web research: a case study using quali-quant methods
Moskowitz, Howard R.
;
Rabino, Samuel
;
Beckley, Jacqueline
- In:
Qualitative market research : an international journal
10
(
2007
)
3
,
pp. 282-299
Persistent link: https://www.econbiz.de/10003492528
Saved in:
10
Accelerating structured consumer-driven package design
Gofman, Alex
;
Moskowitz, Howard R.
;
Mets, Tõnis
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 157-168
Persistent link: https://www.econbiz.de/10003987446
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