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1
Detecting free riders in collective brands through a hierarchical choice process
Nicolau, Juan L.
;
Más Ruiz, Francisco José
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
3
,
pp. 288-301
Persistent link: https://www.econbiz.de/10010527090
Saved in:
2
Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in
brand
choice behavior
Bruno, Hernan A.
;
Cebollada, Javier
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
Saved in:
3
Incorporating responsiveness to marketing efforts in
brand
choice modeling
Fok, Dennis
;
Paap, Richard
;
Franses, Philip Hans
- In:
Econometrics : open access journal
2
(
2014
)
1
,
pp. 20-44
We put forward a
brand
choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We …
Persistent link: https://www.econbiz.de/10010336207
Saved in:
4
Measuring changes in
brand
choice behavior
Baumgartner, Bernhard
- In:
Schmalenbach business review : sbr
55
(
2003
)
3
,
pp. 242-256
Persistent link: https://www.econbiz.de/10001770505
Saved in:
5
A flexible
brand
choice model based on neural net methodology : a comparison to the linear utility multinomial logit model and its latent class extension
Hruschka, Harald
;
Fettes, Werner
;
Probst, Markus
;
Mies, …
- In:
OR spectrum : quantitative approaches in management
24
(
2002
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10001673539
Saved in:
6
Multinomiale Logitmodelle mit linearen Splines zur Analyse der Markenwahl
Steinberger, Marion
-
2002
Persistent link: https://www.econbiz.de/10001624633
Saved in:
7
Neuronale Netze zur Bestimmung nichtlinearer Nutzenfunktionen in Markenwahlmodellen
Probst, Markus
-
2002
Persistent link: https://www.econbiz.de/10001629297
Saved in:
8
Brand
choice and purchase frequency revisited : an application to recreation behavior
Shaw, William D.
;
Shonkwiler, John Scott
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 515-526
Persistent link: https://www.econbiz.de/10001500405
Saved in:
9
Neural net extensions of stochastic
brand
choice models
Hruschka, Harald
- In:
Marketing : journal of research and management
6
(
2010
)
1
,
pp. 51-58
Persistent link: https://www.econbiz.de/10003976422
Saved in:
10
Modelling air carrier choices with a Segment Specific Cross Nested Logit model
Drabas, Tomasz
;
Wu, Cheng-lung
- In:
Journal of air transport management
32
(
2013
),
pp. 8-16
Persistent link: https://www.econbiz.de/10010127372
Saved in:
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