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1
Revisiting the global expansion strategy of fast-food brand : modelling of satisfaction antecedents in marketing management
Oe, Hiroko
;
Weeks, Max
- In:
International journal of services and operations …
42
(
2022
)
4
,
pp. 564-579
Persistent link: https://www.econbiz.de/10013369275
Saved in:
2
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
3
International market entry : how do small and medium-sized enterprises make decisions?
Ahi, Ali
;
Baronchelli, Gianpaolo
;
Kuivalainen, Olli
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011656741
Saved in:
4
One brand fits all? : die Mehrmarkenstrategie der mobilkom austria group
Magenschab, Marie-Hélène
- In:
Grow East : Wachstumsstrategien in CEE ; von Beiersdorf …
,
(pp. 35-43)
.
2008
Persistent link: https://www.econbiz.de/10003725912
Saved in:
5
Nichts wie hin : oder ist der Zug für Telekommunikation in Schwellenländern schon abgefahren?
Henneking, Karl-Michael
- In:
Detecon-Management-Report / Deutsche Ausgabe : DMR ; …
(
2008
)
2
,
pp. 8-13
Persistent link: https://www.econbiz.de/10003730729
Saved in:
6
The role of national institutions in the internationalisation strategies of wireless service providers in Switzerland and Sweden
Brandt, Daniela
-
2008
Persistent link: https://www.econbiz.de/10003851715
Saved in:
7
European Union mobile telecommunications in the context of enlargement
Whalley, Jason
;
Curwen, Peter J.
- In:
Governance of communication networks : connecting …
,
(pp. 403-426)
.
2006
Persistent link: https://www.econbiz.de/10003419408
Saved in:
8
Einflussfaktoren des Internationalisierungserfolgs von Mobilfunknetzbetreibern
Jakopin, Nejc Martin
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003375284
Saved in:
9
Aktienmarktreaktionen auf internationale Markterschließungsmaßnahmen von Mobilfunknetzbetreibern : Werteffekte von Eintrittsform- und zeitbezogenen Gestaltungsunterschieden
Gerpott, Torsten J.
;
Jakopin, Nejc M.
- In:
Journal of business economics : JBE
76
(
2006
)
10
,
pp. 1067-1103
Persistent link: https://www.econbiz.de/10003381711
Saved in:
10
Emerging markets : customer acquisition strategies for the mobils communication market
Junge, Philip
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003389063
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