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The rubbish of marketing
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Brand management
20
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20
Consumer behaviour
12
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10
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10
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9
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9
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Roper, Stuart
30
Parker, Cathy
5
Davies, Gary
3
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3
Baumgarth, Carsten
2
Boltz, Dirk-Mario
2
Chun, Rosa
2
Isaksen, Katja Jezkova
2
Lim, Ming
2
Medway, Dominic
2
Round, Griff
2
Schmidt, Holger J.
2
Silva, Rui Vinhas da
2
Spear, Sara
2
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1
Ashman, Rachel
1
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1
Byrom, John
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Caruana, Robert
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Coca-Stefaniak, J. Andres
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Coca-Stefaniak, J. Andrés
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1
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Global Brand Conference <11., 2016, Bradford>
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European journal of marketing : EJM
6
Journal of business research : JBR
5
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4
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2
Journal of marketing management : MM
2
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2
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2
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1
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1
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ECONIS (ZBW)
Other ZBW resources
50
OLC EcoSci
28
BASE
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1
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Doing well by doing good : a quantitative investigation of the litter effect
Roper, Stuart
;
Parker, Cathy
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2262-2268
Persistent link: https://www.econbiz.de/10009789033
Saved in:
2
Back to basics in the marketing of place : the impact of litter upon place attitudes
Parker, Cathy
;
Roper, Stuart
;
Medway, Dominic
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1090-1112
Persistent link: https://www.econbiz.de/10011405209
Saved in:
3
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
Saved in:
4
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
Saved in:
5
The importance of brands in the lunch-box choices of low-income British school children
Roper, Stuart
;
La Niece, Caroline
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
2/3
,
pp. 84-99
Persistent link: https://www.econbiz.de/10003820103
Saved in:
6
Business to business branding : external and internal satisfiers and the role of training quality
Roper, Stuart
;
Davies, Gary
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 567-590
Persistent link: https://www.econbiz.de/10003990962
Saved in:
7
Research with children and schools : a researcher's recipe for successful access
Jezkova Isaksen, Katja
;
Roper, Stuart
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10003983465
Saved in:
8
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
9
The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
Saved in:
10
UK expat political connectivity and engagement : perspectives from the far side of the world!
Garry, Tony
;
Roper, Stuart
- In:
Journal of marketing management : MM
27
(
2011
)
7/8
,
pp. 762-781
Persistent link: https://www.econbiz.de/10009310365
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