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Markenartikel
8,847
Brand
7,891
Markenführung
5,474
Brand management
5,472
Consumer behaviour
4,454
Konsumentenverhalten
4,454
Business-to-business marketing
3,463
B-to-B-Marketing
3,454
Markenimage
3,414
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3,388
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2,022
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2,019
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1,642
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1,642
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790
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539
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533
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527
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512
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498
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486
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478
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454
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433
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433
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433
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430
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426
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423
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31
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56
Ratgeber
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29
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26
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19
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16
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Kleinaltenkamp, Michael
52
Baumgarth, Carsten
39
Backhaus, Klaus
35
Keller, Kevin Lane
33
Sattler, Henrik
33
Burmann, Christoph
30
De Chernatony, Leslie
29
Esch, Franz-Rudolf
28
Bruhn, Manfred
27
Fournier, Susan
27
Dawes, John
24
Huber, Frank
24
Phau, Ian
24
Lindgreen, Adam
22
Meffert, Heribert
22
Naudé, Peter
22
Svensson, Göran
22
Homburg, Christian
21
Johnston, Wesley J.
21
Cova, Bernard
20
Melewar, T. C.
20
Bauer, Hans H.
19
Henneberg, Stephan
19
Romaniuk, Jenni
19
Sarkar, Abhigyan
19
Ahlert, Dieter
17
Fetscherin, Marc
17
Geiger, Ingmar
17
Kowalkowski, Christian
17
Kumar, V.
17
Voeth, Markus
17
Wiedmann, Klaus-Peter
17
Bronnenberg, Bart J.
16
Christodoulides, George
16
Diamantopoulos, Adamantios
16
Jacob, Frank
16
Ko, Eunju
16
Pitt, Leyland F.
16
Sharma, Arun
16
Sharp, Byron
16
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Springer Fachmedien Wiesbaden
57
National Bureau of Economic Research
32
Verlag Dr. Kovač
15
Gesellschaft zur Erforschung des Markenwesens
10
Markenverband
10
Springer Gabler <Firma>
8
NetLibrary, Inc
7
Haufe-Lexware GmbH & Co. KG
6
Information Resources Management Association
5
American Marketing Association
4
Europäische Kommission
4
Fördergesellschaft Marketing an der Universität Augsburg
4
OECD
4
United States Trademark Association
4
AMACOM
3
Books on Demand GmbH <Norderstedt>
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
World Bank Group
3
Center for Economic Research <Tilburg>
2
Centre for International Economic Studies
2
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Erich-Schmidt-Verlag <Berlin>
2
European Association for Industrial Marketing Research
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Goethe-Universität Frankfurt am Main
2
Group of Governmental Experts on the Economic, Commercial and Developmental Aspects of Industrial Property in the Transfer of Technology to Developing Countries, Geneva
2
Harvard Graduate School of Business Administration
2
Helmut-Schmidt-Universität
2
Hochschule Offenburg
2
Infoteam Sales Process Consulting
2
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
625
Journal of business research : JBR
386
The journal of brand management : an international journal
299
The journal of business & industrial marketing
246
The journal of product & brand management
203
Journal of retailing and consumer services
172
SpringerLink / Bücher
149
Journal of business-to-business marketing
131
Journal of marketing
89
Psychology & marketing
88
European journal of marketing : EJM
85
The Trademark reporter
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
79
Journal of marketing research : JMR
74
Markenartikel : das Magazin für Markenführung
74
Journal of advertising research
57
Marketing intelligence & planning
54
Asia Pacific journal of marketing and logistics
52
Journal of strategic marketing
52
Springer eBook Collection
51
Journal of the Academy of Marketing Science
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
47
Business horizons
43
Journal of marketing management : MM
42
Journal of marketing communications
39
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Harvard business review : HBR
36
Jahrbuch der Absatz- und Verbrauchsforschung
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Journal of retailing
36
Marketing : ZFP ; journal of research and management
36
Research
36
Springer eBook Collection / Business and Economics
36
Europäische Hochschulschriften / 5
35
Handbook of business-to-business marketing
35
European journal of marketing
34
NBER working paper series
34
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Source
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ECONIS (ZBW)
USB Cologne (EcoSocSci)
389
RePEc
319
BASE
56
EconStor
48
OLC EcoSci
6
Other ZBW resources
6
ArchiDok
5
USB Cologne (business full texts)
4
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1
Markenführung für Investitionsgüter : Kompetenz- und Vertrauensmarketing
Belz, Christian
;
Kopp, Klaus M.
-
1993
Persistent link: https://www.econbiz.de/10000864507
Saved in:
2
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
3
Partitioned pricing, price fairness perceptions, and the moderating effects of
brand
relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
4
Branding in B2B : the value of consumer goods brands in industrial markets
Viardot, Eric
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 337-346
Persistent link: https://www.econbiz.de/10011662254
Saved in:
5
Brand
switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
6
B2B service
brand
identity and
brand
performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
7
Impact of component supplier branding on profitability
Worm, Stefan
;
Srivastava, Rajendra Krishan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 409-424
Persistent link: https://www.econbiz.de/10011280167
Saved in:
8
Why are industrial firms high or low
brand
sensitive? : an empirical investigation
Sharma, Priyanka
;
Sengupta, Raghu Nandan
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10012181636
Saved in:
9
The strategic hybrid orientation and
brand
performance of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Saraniemi, Saila
;
Ulkuniemi, …
- In:
Journal of small business and enterprise development
24
(
2017
)
3
,
pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
Saved in:
10
An empirical analysis of industrial brands for industrial distributors
Hinterhuber, Andreas
;
Hinterhuber, Giulia
- In:
Journal of strategy and management
5
(
2012
)
3
,
pp. 252-265
Persistent link: https://www.econbiz.de/10009614138
Saved in:
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