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Tracing social influence in responses to strategy change in an online community
Castle, Nicholas W.; Combe, Ian Alexander; Khusainova, … - In: Journal of strategic marketing 22 (2014) 4, pp. 357-375
Persistent link: https://www.econbiz.de/10010387289
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Exploring the market to establish an advanced surgical community eye hospital
Sood, Ishaana; Sabherwal, Shalinder; DasGupta, Shantanu; … - In: International journal of market research 63 (2021) 1, pp. 106-120
Persistent link: https://www.econbiz.de/10012426484
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Agri-food sustainable marketing research : a bibliometric analysis of the evolution of the field since 1990
Ruiz-Morales, Betzabé; Espitia-Moreno, Irma C.; … - In: International journal of innovation & sustainable … 17 (2023) 1/2, pp. 85-103
Persistent link: https://www.econbiz.de/10014320129
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Researcher interaction biases and business ethics research: respondent reactions to researcher characteristics
Miyazaki, Anthony D.; Taylor, Kimberly A. - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 779-795
Persistent link: https://www.econbiz.de/10003757407
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Das Aufspüren von Kundenabwanderungstendenzen : ein Anwendungsbeispiel der Content-Analyse für Weblogs
Beinke, Kai-Stefan; Grunwald, Guido - 2008
Persistent link: https://www.econbiz.de/10003650933
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Scientific marketing research
Albaum, Gerald (contributor); Venkatesan, M. (contributor) - 1971
Persistent link: https://www.econbiz.de/10000572204
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Impact auf die deutschsprachige Marketingforschung : Ergebnisse einer Zitationsanalyse der deutschsprachigen Marketing ZFP-Jahrgänge 1979 bis 2004
Voeth, Markus; Gawantka, Axel; Chatzopolou, Georgia - In: Marketing : ZFP ; journal of research and management 28 (2006) 1, pp. 7-20
Persistent link: https://www.econbiz.de/10003285226
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Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès; Berthon, Pierre R.; Money, Arthur H. - 2009
Persistent link: https://www.econbiz.de/10003794767
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Market information processing and organizational learning
Sinkula, James M. - 2008
Persistent link: https://www.econbiz.de/10003798112
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Culture theories in global marketing : a literature-based assessment
Nakata, Cheryl; Izberk-Bilgin, Elif - In: Beyond Hofstede : culture frameworks for global …, (pp. 61-77). 2009
Persistent link: https://www.econbiz.de/10003864759