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How important are items on a student evaluation? : a study of item salience
Hills, Stacey Barlow
;
Naegle, Natali
;
Bartkus, Kenneth R.
- In:
Journal of education for business
84
(
2008/09
)
5
,
pp. 297-303
Persistent link: https://www.econbiz.de/10003851824
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Market-driven versus market-driving behaviours : preliminary evidence for developing competitive advantage in high-technology markets
Hills, Stacey Barlow
;
Bartkus, Kenneth R.
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
2
,
pp. 140-156
Persistent link: https://www.econbiz.de/10003725175
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Covariance structure modeling and measurement issues : a note on "Interrelations among a channel entity's power sources"
Howell, Roy D.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 119-126
Persistent link: https://www.econbiz.de/10001020967
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Conceptual clarity in measurement : constructs, composites, and causes ; a commentary on Lee, Cadogan and Chamberlain
Howell, Roy D.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
1
,
pp. 18-23
Persistent link: https://www.econbiz.de/10009740035
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5
Clarifications on the design of customer comment cards : question type, question wording, and writing space
Bartkus, Kenneth R.
;
Mills, Robert
;
Olsen, David
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10010526362
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Questions about formative measurement
Wilcox, James B.
;
Howell, Roy D.
;
Breivik, Einar
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1219-1228
Persistent link: https://www.econbiz.de/10003784752
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7
On the meaning and measurement of religiosity in consumer research
Wilkes, Robert E.
- In:
Journal of the Academy of Marketing Science
14
(
1986
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001045547
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Intraindustry marketing strategy effects on the analysis of firm performance
Frazier, Gary L.
;
Howell, Roy D.
- In:
Journal of business research : JBR
10
(
1982
)
4
,
pp. 431-443
Persistent link: https://www.econbiz.de/10003552680
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9
The development of an objective wine knowledge scale : the item response theory approach
Velikova, Natalia
;
Howell, Roy D.
;
Dodd, Tim
- In:
International journal of wine business research : IJWBR
27
(
2015
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011381351
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10
Marketing theory : philosophy of science, controversies in marketing
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937595
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